Marketing Manager – Las Vegas Resident Shows

Key Responsibilities

• Develop and oversee comprehensive marketing plans to reach both visitor and local audiences, maximizing visibility across traditional, digital, and experiential channels.
• Monitor performance against KPIs, proactively adjusting strategies to meet revenue and attendance goals within approved budget parameters.
• Identify new opportunities and innovative marketing tactics to test and refine throughout the year.
• Serve as the in-market marketing lead, providing ongoing assessments of visibility, competitive positioning, and new opportunities across Las Vegas.
• Collaborate with cross-functional teams to optimize media and advertising for maximum ROI and implement initiatives to support short-term and long-term growth opportunities.
• Manage agency relationships and oversee campaign execution, including creative production, trafficking, and performance analysis.
• Partner with the creative teams to maintain the integrity of each show’s brand identity while innovating on-market creative approaches.
• Lead the development of new advertising materials, print, digital, video, out-of-home, and experiential, to ensure consistent storytelling across all platforms.
• Collaborate on photo/video shoots, in-market activations, and content initiatives supporting seasonal campaigns and special events.
• Foster strong working relationships with property and partner marketing teams to align campaigns, cross-promotions, and on-property visibility.
• Manage annual marketing and media budgets for assigned shows, including forecasting, accruals, and invoice processing.
• Track and evaluate campaign results, compiling post-campaign recaps and actionable insights for leadership.
• Oversee vendors and production schedules to ensure timely and cost-effective delivery of assets.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• At least 3 years of marketing experience, preferably in entertainment, hospitality, or live events.
• Proven track record managing integrated marketing campaigns from strategy to execution.
• Strong analytical, project management, and presentation skills.
• Excellent communication and relationship-building abilities across all organizational levels.
• Experience managing external agencies and cross-functional teams.
• Proficient in Microsoft Office and comfortable analyzing data to inform strategy.
• Knowledge of Las Vegas market and visitor trends is highly preferred.
• Able to work flexible hours and occasionally attend events or activations on evenings and weekends.
• Fluent in English, both written and spoken.