Marketing Manager - New York, NY
Location: 307 West Broadway, New York, NY 11206
About the role
Best Friends Animal Society is on a mission to end the killing of dogs and cats in America’s shelters. In New York City, that mission is showing up in neighborhoods, at community events, and across social feeds every day. This role sits at the center of that work, is connected to one of the most innovative assets in Animal Welfare – the NY Pet Adoption Center in SoHo, and shapes how people in NYC discover, connect with, and advocate for the pets in our care. As Marketing Manager for the, you won't just run campaigns — you'll be the reason a family meets their dog or cat, a volunteer shows up on a Tuesday, and a donor decides this cause is worth their money. Your work lives at the intersection of mission and community: getting the right story in front of the right person at exactly the right moment and requires strategic leadership, tenacity, and rolling up sleeves to support execution. You'll blend data and instinct to build marketing that drives adoption, fosters, volunteers, and donations — using modern channels, emerging tools, and genuine creative conviction. You'll also lead and grow a direct report, bringing the same energy to their development that you bring to a campaign launch, and partner closely with Lifesaving Teams, PR, Multicultural Marketing, Creative, Corporate Partners, Celebrity and Fundraising to ensure that local insight can be supercharged to scale and resonate.
Responsibilities
- Lead Marketing Strategy: Community-centered campaigns for the NYC Pet Adoption Center that work across channels and touchpoints. Serve as the primary local marketing contact, bringing innovative solutions (i.e. scaling with AI