Marketing Manager - Media Measurement & Analytics

About the Role

The Data Driven Customer Experience (DDX) team is seeking a Media and Analytics expert to serve as a key partner to our Marketing Communications and Brand Marketing teams across the Global Architectural Division. This Manager will lead a team of media measurement and analytics experts within the DDX organization to design, deliver, and scale omnichannel measurement programs that quantify media effectiveness, inform investment decisions, and drive customer experience improvements that grow sales and market share. This role combines people leadership, stakeholder partnership, advanced analytics (including media mix modeling), and operational ownership of reporting and data pipelines.

This role is based at our Cleveland, Ohio Global HQ and is not hybrid or remote.

Responsibilities

• Partner with marketing, Global Architecture Marketing, brand teams, agencies, and other stakeholders to translate omnichannel campaign objectives into measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals.
• Design and maintain executive and operational dashboards that surface key findings, trends, and recommendations; present insights to stakeholders at all levels with clear, action-oriented storytelling.
• Oversee collection, integration, and interpretation of data from social platforms, retail and publisher partners, websites, mobile apps, ad servers, and CRM; ensure data quality, governance, and reproducible analytic workflows.
• Manage and execute media mix modeling (MMM) programs across Global Architecture Marketing, including model design, data ingestion, validation, scenario testing, and translating model outputs into actionable budget and channel recommendations.
• Monitor market conditions, competitor activity, and emerging measurement technologies; recommend updates to measurement strategy, testing agendas, and tooling to maintain competitive advantage.
• Keep the team current on industry trends (incrementality testing, clean rooms, identity solutions, privacy changes), pilot new methods and vendors, and institutionalize learnings into the measurement roadmap.
• Lead, coach, and grow a team of media analysts, set priorities, allocate resources, and ensure high-quality, timely delivery of measurement projects and insights.

Requirements

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Marketing Analytics, or related field.
• 7+ years in marketing analytics, media measurement, or related analytics roles with 3+ years managing teams or cross-functional programs.
• Demonstrated leadership experience, including the ability to mentor and develop a high-performing team.
• Proven track record of stakeholder management across marketing, agencies, and executive teams; excellent presentation and storytelling skills.
• Excellent communication skills with the ability to translate technical findings into actionable recommendations for non-technical stakeholders.

Skills

• Demonstrated ownership of media mix modeling, incrementality testing, or multitouch attribution at scale across both traditional and digital media channels.
• Experience with BI and dashboarding tools (Power BI, Tableau, Looker) and data visualization best practices.
• Familiarity with ad tech and analytics platforms (DSPs, ad servers, GA4, Adobe Analytics), social listening tools, and retail media networks.
• Experience with data management and visualization tools such as Snowflake, MicroStrategy, Funnel, Tableau, Google Data/Looker Studio, and Funnel.
• Experience with social media analytics, including pulling metrics for Facebook-Instagram, TikTok, Twitter, Pinterest, LinkedIn, Reddit, and others utilizing native platforms and social media aggregation tools (experience with Sprout Social and/or Sprinklr is a plus).
• Familiarity with cloud data platforms (Snowflake) and orchestration tools.

Preferred Qualifications

• Master’s Degree.
• Prior experience in CPG, retail, B2B, and B2C marketing environments.
• Hands-on experience with vendor partnerships for MMM or advanced incrementality platforms.

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings, and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent, and passion make it possible to live this purpose and for customers and our business to achieve great results.

Sherwin-Williams invests in its employees through rewards, benefits, and flexibility to enhance health and well-being, career development opportunities, and an inclusive, supportive team environment.

Benefits

Sherwin-Williams offers a wide range of world-class benefits designed to support employees and their families, including retirement plans, healthcare, total well-being programs, and daily commute support. A general description of benefits can be found at http://www.myswbenefits.com/ (see "Candidates" for details).