Marketing Manager - Marketing Manager II

About the role

The Marketing Manager will own marketing campaigns from end-to-end, including managing creative processes, targeting, segmentation, planning, execution, and reporting. They will coordinate with multiple teams to develop and execute campaigns that drive traffic and conversions.

Responsibilities

• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Plan, develop, and execute email campaigns that drive traffic and conversions for health programs.
• Continuously optimize email campaigns to improve on KPI performance.
• Cookinate with multiple teams to provide thorough and authoritative industry creative content.
• Own weekly, monthly, and quarterly reporting on the state of initiatives.
• Manage and report out on projects, status, and work with teams to remove any project blockers.
• Measure how email initiatives impact team goals, customer engagement metrics, and the overall customer experience.
• Develop technical and creative requirements for email campaigns in partnership with cross-functional teams.
• Communicate effectively with stakeholders across marketing operations, event operations, and creative teams.
• Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns.
• Work effectively across organizational boundaries to define, manage, and prioritize work.

Requirements

• Strong bias for action and ability to prioritize.
• Aptitude for organization, flexibility, and producing results in a fast-paced environment.
• Ability to leverage data to drive decision making.
• Familiarity and comfort with GenAI applications for content and copy.

Qualifications

• Skills: Strong bias for action and ability to prioritize. Aptitude for organization, flexibility, and producing results in a fast-paced environment. Ability to leverage data to drive decision making. Familiarity and comfort with GenAI applications for content and copy.

Benefits

• Medical, dental, vision, life, disability, and other insurance plans.
• ESPP (employee stock purchase program).
• 401K program with company match.
• HSA (Health Savings Account on the HDHP plan).
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program, certification prep, and a library of technical and leadership courses/books/seminars.
• Certification discounts and other perks to associations like CompTIA and IIBA.
• Dedicated customer service team for Consultants.
• Certified Career Coach.

Pay

$32 - $42 hourly

Schedule

Onsite

Contact Information

To learn more about Everforth Apex's benefits and programs, click here to access your Welcome Packet. For ADA accommodations or to request an accommodation during an interview, contact our Benefits Department at [email protected] or 804-523-8228.

Equal Opportunity Employer

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.