Marketing Manager - Main + Vine

About the Role

The Marketing Manager for M + V will coordinate and develop marketing policies, programs, and campaigns, as well as all company social media.

Responsibilities

• Optimize placement, products/programs, and content to increase traffic and drive revenue
• Coordinate with property teams plus corporate revenue, F&B, and marketing teams to meet measurable goals
• Plan and manage digital advertising and online promotional activities ensuring measurable goals are met
• Perform keyword analysis, research and copywriting and manage text and images for our hotel websites and listings
• Identify website content and photography updates to keep content relevant and fresh
• Prepare marketing & social media activity reports to track and measure social and digital initiatives
• Monitor brand compliance for the company
• Elevate internal/external communications including production of materials such as web, video and social media strategies
• Assist with reputation management initiatives by monitoring hotel(s) presence on, and placement of all reputation/review sites (TripAdvisor, Yelp, social media, Google, OTA's etc.)
• Review all user reviews (positive and negative) and ensure property level teams are appropriately utilizing responses through appropriate channels
• Develop comprehensive full-funnel integrated media strategies that drive brand awareness, consideration, conversion, and revenue performance
• Design visual content from scratch for social media such as organic image posts, videos, reels, and more
• Oversee the deployment of media strategies across all digital channels including META, SEM, Display, OTA's, and Affiliate channels, etc.
• Assist with graphic design tasks on an as needed basis to include content edits for menus, collateral, and advertisements using digital programs including Adobe Suite, Lightroom, Photoshop, etc.
• Execute a results-driven social media strategy for the hotel and restaurant accounts specifically with a focus on the Facebook and Instagram platforms
• Curate and develop engaging content
• Maintain unified brand voice across different social media platforms
• Collaborate with marketing and property teams to create a social media calendar
• Monitor social media channels for industry trends
• Identify incremental marketing opportunities in each market including partnerships with local businesses, CVBs, and Chamber relationships
• Assist in the development and management of social media marketing and influencer marketing strategy
• Assist in implementing marketing strategies that align with the hotel goals

Qualifications

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Ability to create, implement, and monitor budgets
• Thorough understanding of principles and methods used to promote, display, and sell products and services
• Proficient with Microsoft Office Suite or related software
• Bachelor's degree in business, marketing or related field required; master's degree preferred
• At least three years of experience in a related field