Marketing Manager (m/f/d)

About the role

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season. The Marketing Manager – USA will lead the strategic development and execution of marketing initiatives across the United States, driving brand awareness, community engagement, and event participation. Reporting to the Senior Regional Marketing Manager – The Americas, this role is responsible for translating global brand strategy into impactful regional campaigns and ensuring effective marketing execution across channels.

Responsibilities

• Develop and implement the U.S. marketing strategy, owning the annual marketing calendar to ensure alignment with event schedules and brand moments.
• Lead integrated marketing campaigns across digital, social, PR, and partnerships, ensuring a consistent and premium brand presence.
• Manage and mentor the Content Marketing Manager – North America, providing strategic direction and fostering collaboration across departments.
• Lead the U.S. influencer and ambassador strategy, identifying and developing relationships with key athletes and community leaders.
• Oversee CRM and newsletter strategies to drive participant acquisition, retention, and effective lifecycle communication.
• Manage the U.S. marketing budget, ensuring efficient resource allocation and measurable ROI through advanced performance tracking and analytics.
• Partner closely with internal teams, including events, partnerships, and global marketing, to ensure seamless execution.

Requirements

• 6–8+ years in marketing, brand, or campaign leadership roles, ideally within the sports, fitness, or community-driven industries.
• Proven ability to manage and mentor team members and lead complex projects across multiple stakeholders.
• Strong experience in integrated marketing strategy and the ability to adapt global campaigns for the U.S. audience.
• Data-driven mindset with strong capabilities in reporting and campaign optimization.
• Exceptional organizational and communication skills.
• English fluency; additional languages are a plus.
• Willingness to travel to U.S. events and activations, including weekends.
• A genuine love for sport, fitness, or live experiences.

Benefits

• Attractive holiday & PTO plans
• Health insurance and retirement plan
• Relaxed work atmosphere in a supportive team, with flat hierarchies and short decision-making paths
• Autonomy and creative freedom in your daily work
• Opportunities for development in a dynamic, expanding company
• Opportunity to grow with one of the world’s fastest-expanding sports brands
• Attractive office location: River North, Chicago, IL