Marketing Manager, Loyalty Campaigns

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams. The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

Responsibilities

• Leads 1-2 assistant marketing managers and a small “pod” in an agile-type setting who work closely with cross-functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics, and action plans that meet critical KPIs.
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans to support loyalty acquisition and engagement.
• Works with Senior Manager to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the integrator across marketing and the broader organization.
• Develop specific visual merchandising support plans to align in-store experiences with overall marketing experiences.
• Analyze, monitor, and report on the impact of programs against goals and objectives both quarterly and annually.
• Works closely with the project management team, marketing operations team, media, and brand engagement teams to operationalize and execute the work.

Requirements

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or a relevant field, or equivalent years of experience in lieu of the education requirement, if applicable.
• 6 years of overall marketing experience.
• 3 years of brand or integrated marketing leadership experience for consumer brands or retailers.
• 2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners.
• 2 years of experience writing strategic briefs and working cross-functionally while leading brand marketing or integrated teams.

Preferred Qualifications

• 1 year of experience leading brand or category work at a retailer or CPG company.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches, and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts, and providing disaster relief to communities in need. For more information, visit Lowes.com.