Marketing Manager, Life Science (Evident MIS)
Evident Microscopy · Needham, MA · 4 wk ago
HybridMarketingFull-time
About the role
Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) as well as new innovative digital pathology solutions. We serve a diverse range of customers doing cutting-edge research in the Life Science and Material Sciences including, Hospitals, Academia, Pharmaceutical, semiconductor, electrical and many more. With a global footprint we are guided by a core of scientific innovation providing optical intelligence that pushes the limits of clarity.
Responsibilities
- Develop and execute integrated marketing plans aligned to Life Science business goals and growth priorities.
- Partner with product management and commercial leaders to identify market opportunities and accelerate portfolio growth.
- Define, build, launch, and optimize global marketing campaigns that drive awareness, engagement, and lead generation.
- Collaborate across marketing to execute multi-channel programs in digital, content, events, social media, and field marketing channels.
- Lead marketing execution for new product introductions (NPIs) through campaign planning, execution, content development, and sales enablement.
- Ensure successful commercialization across global markets.
- Develop a deep understanding of key customer segments, including research, biopharma, cell biology, neuroscience, developmental biology, and core imaging facilities.
- Gather market, customer, and competitive insights to inform positioning, messaging, and campaign strategy.
- Lead development of customer-centric marketing content including application notes, case studies, webinars, videos, digital campaigns, presentations, brochures, and web content.
- Collaborate with product and commercial teams to develop compelling scientific narratives.
- Partner with commercial teams to develop sales tools, presentations, and customer-facing resources that support opportunity development and conversion.
- Ensure alignment between marketing initiatives and sales priorities.
- Collaborate with global and regional teams on conferences, workshops, webinars, and customer engagement activities.
- Monitor campaign performance, marketing contribution to pipeline, lead generation metrics, and customer engagement.
- Utilize data-driven insights to continuously improve results and marketing ROI.
Requirements
- University degree in natural sciences, medicine, business administration, or a related field. Advanced scientific or business degree preferred.
- 5+ years of experience in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience supporting scientific instrumentation, life science research tools, laboratory technologies, or related markets preferred.
- Understanding of life science research workflows and customer applications. Ability to translate technical product capabilities into differentiated customer messaging.
- Strong data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends.
- Excellent English communication skills, both written and verbal. Strong presentation, storytelling, and content development capabilities.
- Willingness to travel approximately 30% of the time.
Benefits
- Competitive salaries
- Annual bonus program
- Comprehensive medical benefits
- Tuition reimbursement
- Flexible hours
- Parenthood and adoption leave
- On-site services and support networks
Pay
Base salary range: 126,863K to 158,579K, plus 15% annual bonus target and benefits.
Schedule
Hybrid work. Office based in Needham (Boston), Massachusetts.
Equal Opportunity Employer
Evident Scientific MIS is an equal opportunity employer.