Marketing Manager (Lead Generation)

Key Responsibilities

• Develop and execute comprehensive marketing strategies that drive lead generation and align with our business goals.
• Establish and lead a high-performing marketing department, including hiring, mentoring, and growing the team.
• Implement and oversee lead generation initiatives across various channels, including digital marketing, content creation, email campaigns, and social media.
• Conduct go-to-market research to identify market opportunities, target audiences, and competitive landscapes.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts that support sales and business development.
• Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Build and maintain strong relationships with key stakeholders, media, and industry partners, and vendors.
• Monitor and report on the effectiveness of lead generation campaigns, using data-driven insights to refine strategies and improve performance.
• Drive our efforts to win the Best Places to Work award by promoting our unique company culture and values.

Qualifications

• A bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
• 10+ years of marketing experience, including at least 5 years in a leadership role focused on lead generation.
• Strong marketing agency or in-house B2B experience.
• Proven success in developing and executing lead-generation strategies that drive growth.
• Knowledge of the Solutions and Technology sales industry and its marketing dynamics.
• Experience in Managed Print Services (MPS) is a plus but not mandatory.
• Strong leadership and team management skills with the ability to inspire and motivate a high-performing team.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing, lead generation tools, CRM systems, and analytics platforms.
• Strong analytical and problem-solving skills.
• Able to thrive in a fast-paced and dynamic environment.
• Passionate about creating a positive and inclusive workplace culture.

Valued Skill Set

• Expertise in HubSpot CRM and its various functionalities for lead generation and marketing automation.
• Knowledge of the Managed Print Services (MPS) industry and its marketing dynamics.
• Deep understanding of digital marketing strategies, including SEO, SEM, PPC, and social media marketing.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience in content marketing and creating compelling content that drives engagement and conversions.
• Knowledge of email marketing best practices and tools.
• Ability to manage and optimize multi-channel campaigns.
• Experience with A/B testing and using data to inform decision-making.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
• Experience in conducting go-to-market research to identify new market opportunities and develop targeted strategies.