Marketing Manager-Lead, AI & Strategic Marketing Partnerships

About the role

The Marketing Manager-Lead of AI & Strategic Marketing Partnerships at Ally Financial leads relationship development, partner strategy, and go-to-market enablement across AI and LLM vendors, strategic distribution partners, and embedded finance opportunities. This role is responsible for identifying, structuring, and managing high-value partnerships that expand reach, create mutual business value, and support measurable marketing and business outcomes.

Responsibilities

• Identify, develop, and manage relationships with AI vendors and LLM providers, including OpenAI, Google Gemini, Anthropic, Perplexity, and other relevant platforms.
• Own the full partnership lifecycle, including opportunity assessment, relationship strategy, deal structuring support, activation planning, ongoing partner management, and performance measurement.
• Translate partner capabilities, commercial models, and platform opportunities into practical marketing and business recommendations for internal stakeholders.
• Partner with Legal, Compliance, Risk, Procurement, Technology, Product, and Marketing to structure external partnerships around mutual value, regulatory fit, and measurable outcomes.
• Maintain clear partner plans, success metrics, executive updates, and operating routines that keep partnership work aligned to enterprise priorities.
• Identify and evaluate strategic partnership opportunities that expand distribution, strengthen customer engagement, and support acquisition, engagement, retention, and brand objectives.
• Develop partnership opportunity assessments that define target audiences, strategic rationale, partner value exchange, commercial considerations, operational requirements, and expected business impact.
• Carefully coordinate cross-functional activation plans for approved partnerships, including positioning, customer experience considerations, launch readiness, measurement plans, and post-launch optimization.
• Establish clear governance routines for priority partnerships, including stakeholder alignment, decision forums, issue escalation, partner communications, and leadership updates, in partnership with Marketing Operations.
• Define partnership KPIs and reporting approaches that connect partner activity to business outcomes across acquisition, engagement, retention, customer value, and brand performance.
• Prepare concise recommendation briefs, partnership business cases, and executive-ready materials that support prioritization and decision-making.
• Partner with internal teams to ensure partnership concepts are operationally feasible, compliant, brand-aligned, and supported by appropriate controls and measurement plans.
• Track partnership pipeline, milestones, risks, dependencies, and performance results to create transparency and accountability across the portfolio.

Requirements

• 7+ years of relevant experience or equivalent combination of education and experience.
• A High School Diploma or GED equivalent.
• A Bachelor's degree in Marketing or Business.
• 5+ years of experience in marketing strategy, digital marketing, or marketing technology — with meaningful exposure to AI, automation, or emerging technology.
• Experience managing external vendor, platform or strategic partner relationships, including cross-functional coordination and stakeholder management.
• Demonstrated ability to assess external partnership opportunities and translate partner capabilities into practical business, marketing and experience recommendations.
• Strong strategic thinking skills, with the ability to evaluate partnership value, business impact, operational feasibility, risk considerations, audience alignment and potential tradeoffs.
• Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and synthesizing complexity into clear narratives.
• Comfortable operating in ambiguity with a bias for action while maintaining strong judgment, governance, and stakeholder alignment.
• Experience working cross-functionally in a matrixed organization.
• Works well under pressure and able to meet tight deadlines.

Qualifications

• Working knowledge of the AI and LLM landscape — including OpenAI, Google Gemini, Anthropic, Perplexity, and adjacent tooling — and genuine curiosity about where it is heading.
• Experience in financial services, fintech, embedded finance, or regulated industry experience preferred.

Skills

• Relationship-driven strategist.
• Strategic thinker with the ability to evaluate partnership value, business impact, operational feasibility, risk considerations, audience alignment and potential tradeoffs.
• Strong written and verbal communication skills.
• Ability to operate in ambiguity with a bias for action while maintaining strong judgment, governance, and stakeholder alignment.
• Experience working cross-functionally in a matrixed organization.
• Works well under pressure and able to meet tight deadlines.

Benefits

Ally offers a comprehensive benefits package including:

• Time Away: 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly.
• Planning for the Future: an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational savings assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Pay

Base Pay Range: $110,000 - $180,000 USD

Schedule

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.