Marketing Manager, LATAM

Key Responsibilities

• Serve as the primary marketing contact for distributor partners across Latin America
• Support distributor partners in the development and execution of annual marketing plans, launch strategies, and seasonal initiatives aligned with brand priorities
• Develop and participate in distributor business reviews, market presentations, and project briefs; cultivate strong distributor partnerships through ongoing engagement to identify opportunities, align on priorities, and support shared business objectives
• Ensure alignment between global priorities, regional objectives, and local market execution across all distributor markets
• Manage co-op marketing budgets, calendars, project timelines, and program recaps for distributor partners across Latin America
• Partner with distributor teams to develop and execute in-store events, client experiences, retailer activations, and launch support programs aligned with business priorities, key promotional periods, and commercial objectives
• Share key business updates, launch information, marketing priorities, and best practices across distributor markets
• Support the integration of brick-and-mortar and .com initiatives across distributor markets to strengthen visibility, consistency, and conversion across channels
• Partner with distributor teams to develop and execute local communications plans aligned with brand priorities and business objectives
• Identify potential brand partners and product seeding opportunities and track performance and measure campaign effectiveness
• Build and maintain relationships with media partners, influencers, collaborators, and key industry contacts to amplify brand opportunities and increase relevance across the region
• Support press events, influencer initiatives, brand experiences, launch activations, and ad hoc PR projects as needed
• Monitor media, influencer, and competitive activity to identify emerging trends, opportunities, and best practices across markets
• Support launch execution and core business priorities across the fragrance portfolio
• Translate global product storytelling into locally relevant marketing initiatives
• Conduct competitive analysis, launch recaps, and business reviews to support future recommendations and opportunities
• Analyze distributor sales performance, market trends, business KPIs, and available market data to identify actionable insights and growth opportunities
• Lead collateral forecasting and allocation planning for launches, sampling programs, gift-with-purchase initiatives, and key marketing programs across the region
• Cross-functional collaboration and brand excellence
• Partner collaboratively across Global, Commercial Sales, Finance, Demand Planning, Retail Excellence & Training, E-Commerce, PR & Communications, and distributor teams to ensure strong alignment and execution across key strategic initiatives
• Support the successful execution of regional launches, events, and marketing initiatives that reinforce Bvlgari’s luxury positioning
• Ensure consistency of brand storytelling, visual execution, and consumer experience across distributor markets

Candidate Profile

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum 5 years of relevant experience in marketing or product management
• Experience within beauty, fragrance, luxury, fashion, or related industries strongly preferred
• Experience working with distributor partners across Latin America or within regional marketing organizations strongly preferred
• Experience managing marketing budgets required
• Excellent communication, presentation, and relationship management skills
• Strong organizational and project management capabilities with the ability to manage multiple priorities simultaneously
• Analytical mindset with the ability to translate business performance into actionable insights and recommendations
• Strong knowledge of PR, social media, influencer marketing, and communications programs
• Collaborative, proactive, and solutions-oriented
• Fluency in Spanish and English required
• Proficiency in Microsoft Excel and PowerPoint required