Marketing Manager, Lab Systems & Workflow

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation within the pharmaceuticals and biotech space. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements, directly influencing customer engagement, conversion performance, and revenue growth.

Responsibilities

• Lead U.S. marketing strategy for laboratory systems products
• Collaborate on marketing activities for autoimmunity and allergy lines
• Manage the launch of new systems products
• Utilize competitive intelligence for product positioning
• Support sales teams with enablement activities
• Develop digital marketing initiatives for products
• Oversee tradeshow strategy and education content

Qualifications

• Bachelor's degree in business, marketing, or science preferred
• 5+ years in marketing, business development, or similar roles
• Experience with multi-channel market-based campaigns
• Background in healthcare, diagnostics, or related sectors
• Ability to conduct market analysis and identify strategic focuses

Benefits

• National medical, dental, and vision plans
• Employee assistance and family support programs
• At least 120 hours of paid time off and 10 paid holidays
• Retirement savings with a competitive 401(k) plan
• Stock purchase plan at a discount

Pay

$103,100 – $150,000 annually

Remote - US based candidates only, no visa sponsorship available.