Marketing Manager Job

Why You'll Love This Job

FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Manager to join our team at our Longmont, CO, location! The Marketing Manager oversees the marketing activities and long-term marketing strategy for the clinic. The Marketing Manager will build strong personal and direct working relationships with the clinic’s workforce, market physicians, and broader medical communities.

Responsibilities

• Foster and nurture the physician marketing effort for all co-op locations.
• Develop strategies and tactics to get the word out about FYZICAL and drive qualified traffic.
• Oversee paid advertising opportunities in print publications, digital advertising, and other potential advertising avenues.
• Identify and explore various organic and paid acquisition channels to determine best practices at a local level to employ for the clinic.
• Produce valuable and engaging content for the clinic’s digital landscape that attracts and converts our targeted demographics.
• Prepare and monitor the marketing budget on a monthly and annual basis – allocating funds and spend wisely.
• Oversee and approve marketing material (digital, advertisement, and print).
• Manage 3rd party partners in public relations, digital advertising, and traditional advertising spaces.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Maintain clinic’s email marketing efforts – This includes the Email Database, Email Copy, and Metric Reporting.
• Manage and maintain all marketing tools and resources.
• Track of marketing initiatives to point to ROI.

Skills & Qualifications

• Bachelor’s degree in Communications, Business Administration or Marketing preferred.
• Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
• Good analytical and problem-solving abilities.
• Able to complete assigned tasks thoroughly and in a timely manner with minimal supervision.
• Strong organizational and time management skills.
• Fluent in computer programs.
• Effective oral and written communication skills.