Marketing Manager Job

About the role

FYZICAL Therapy & Balance Centers is seeking a part-time Marketing Manager to join our team at the Houston, TX (Copperfield) location. The Marketing Manager oversees the marketing activities and long-term marketing strategy for the clinic, builds strong personal and direct working relationships with the clinic’s workforce, market physicians, and broader medical communities, tracks and analyzes the performance of advertising campaigns, manages the marketing budget, ensures all marketing material aligns with FYZICAL’s brand identity, and nurtures physician relationships for all clinics in the region. The clinic is a growing outpatient physical therapy practice serving Northwest Houston, specializing in orthopedic rehabilitation, balance and vestibular therapy, neurological rehabilitation, and fall prevention. The role initially focuses on physician liaison activities, developing relationships with healthcare providers and generating new patient referrals, and will expand into broader business development initiatives such as strategic partnerships, community outreach, marketing campaigns, and new growth opportunities as the business expands.

Responsibilities

• Build and maintain relationships with primary care physicians, orthopedic surgeons, neurologists, pain management specialists, and other healthcare providers.
• Conduct regular in-person visits to physician offices throughout Northwest Houston.
• Educate referral partners on FYZICAL's services, specialties, and patient care offerings.
• Identify and develop new referral sources while strengthening existing relationships.
• Coordinate with clinic leadership to ensure a seamless referral experience.
• Identify opportunities to increase patient referrals and expand market presence.
• Develop partnerships with local businesses, healthcare organizations, and community groups.
• Assist with outreach campaigns, promotional initiatives, and community events.
• Research prospective referral partners and new business opportunities.
• Support additional growth initiatives as the organization expands.
• Maintain accurate records of outreach activity, referral sources, and follow-ups.
• Track referral trends and evaluate the effectiveness of business development efforts.
• Provide regular updates to clinic leadership on progress, opportunities, and results.
• Establish and execute weekly outreach plans with measurable goals.

Qualifications

• Bachelor's degree preferred, particularly in business, marketing, communications, healthcare administration, or a related field.
• Previous experience in healthcare marketing, physician relations, outside sales, or business development preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Self-motivated, organized, and comfortable working independently.
• Ability to initiate conversations, develop relationships, and follow through consistently.
• Comfortable traveling locally to physician offices and community partners.
• Valid driver's license and reliable transportation.
• Healthcare experience