Marketing Manager - International Programs

Overview

We’re looking for a strategic, collaborative, and results-driven Marketing Manager – International Programs to lead the development and execution of marketing initiatives across Latin America and other global markets. This role is key to aligning regional programs with global strategies while ensuring campaigns effectively support sales growth, dealer engagement and brand consistency worldwide.

Key Responsibilities

• Plan, develop, and execute integrated marketing campaigns across multiple channels.
• Partner with sales leadership to align marketing strategies with revenue goals.
• Collaborate with Branch and Dealer teams, product management, and agencies to deliver impactful retail marketing programs.
• Career Development
• Coordinate the development of digital, web, and social media content to support lead generation and brand positioning.
• Manage marketing communications projects for Latin America, ensuring timelines and processes are followed.
• Support development and ongoing improvement of Branch and Dealer websites.
• Create internal communications plans to build awareness and support for marketing initiatives.

Performance Measurement

• Monitor, evaluate, and report on the effectiveness of marketing programs.
• Analyze results and provide actionable recommendations for continuous improvement.
• Ensure marketing efforts enhance the company’s visibility, positioning, and customer engagement.

Global Collaboration

• Represent Latin America within the Global Marketing Organization.
• Align regional programs with global strategies and best practices.
• Promote consistency in processes and effective use of marketing technology.
• Identify opportunities to improve efficiency in project workflows and approvals.

Minimum Qualifications

• Bachelor’s Degree (Marketing or Communications) along with at least 5 years of relevant experience
• Frequent travel (6-20%)

Preferred Qualifications

• Bilingual proficiency in Spanish and English (written and verbal) is a plus.
• International experience in marketing, communications, or public relations with demonstrated success. Excellent written and verbal communications, in both English and Spanish.
• Excellent grammar, strong organizational skills, and keen attention to detail.
• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced marketing team. Ability to prioritize projects, work within short time frames and meet deadlines.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Experience developing and managing budgets.

Compensation and Benefits

• Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

• Crown is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, veteran status, or any other characteristic protected by applicable law.