Marketing Manager II, Oncology Brand Launch - Ultra Rare

About the role

The Marketing Manager II (MM) designs, develops, and implements commercial plans, programs, and promotional materials needed to build market leadership in a competitive landscape with a key focus on the Health Care Provider (HCP). The MM will work closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, competitive intelligence, and other cross franchise teams. Externally, the MM works with various agencies, consultants, and physicians to successfully drive the business.

Responsibilities

• Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.
• Support and participate in the development of strategy and tactics for our ongoing product launch of DECNUPAZ.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate on cross-functional teams.
• Communicate up, down, and laterally in an effective manner.

Qualifications

• Bachelor's Degree
• 3-5+ years of marketing experience in the pharmaceutical industry
• Strong written and verbal communication skills.
• Knowledge of marketing concepts within strategic planning process.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.
• Leadership skills.
• Ability to foster strong relationships with senior management and external partners.

Preferred

• Brand marketing/launch experience in pharmaceutical marketing or sales
• Sales experience in pharmaceutical/biotechnology
• Rare disease/oncology/hematology experience
• Strong presentation experience and proficient PowerPoint skills.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• MBA or Graduate Degree

Pay

$124,500 - $236,500 USD