Marketing Manager (II) [AQ-16025]

About the role

Aquent is proud to partner with a leading global technology company that stands at the forefront of innovation, continuously shaping the digital landscape and connecting billions of users worldwide. This visionary organization is dedicated to creating groundbreaking products and services that enhance daily life and drive technological advancement across various sectors.

We are seeking an exceptional individual to join a vibrant team, where you will play a pivotal role in shaping product narratives, driving user engagement, and influencing critical marketing strategies. This is an incredible opportunity to leverage your expertise to launch impactful campaigns, uncover deep user insights, and directly contribute to the success of widely used products that reach a global audience.

Responsibilities

• Develop and execute medium to large-scale marketing campaigns, assets, and communications, defining effective channels to reach target users and achieve team objectives.
• Conduct and guide user research, leveraging internal and external partners to generate innovative insights and thorough analysis for marketing leadership and product teams.
• Define and implement product marketing content strategies across various channels, ensuring alignment with product strategy and collaborating with production teams for final content delivery.
• Evaluate product and feature improvements, identify user lifecycle strategies, and define critical user journeys for current and future consumers.
• Analyze market size and opportunities, collaborating with cross-functional teams to build supporting rationales, hypotheses, and visions.
• Develop product positioning, value propositions, and messaging strategies, adapting communications to specific product voices and goals.
• Provide feedback and advocate for in-product user experience improvements, managing and resolving product issues to promote user engagement.
• Act as a subject matter expert on products and features, providing input into product development, conducting market analysis, and offering insights on industry trends.
• Champion diversity, equity, and inclusion (DEI) by fostering psychological safety, encouraging inclusive decision-making, and actively mitigating biases within the team and broader organization.
• Participate in marketing planning meetings, prioritizing goals, and developing positioning plans to identify and engage target audiences.

Must-Have Qualifications

• Product positioning expertise
• Deep understanding of consumer behavior
• Proven experience in brand management
• Strong client/partner management and advising skills
• Demonstrated situational leadership abilities
• Proficiency in campaign management
• Experience with marketing briefs development
• Solid industry knowledge
• Advanced data analysis and synthesis capabilities
• Exceptional storytelling skills
• Knowledge of go-to-market activities