Marketing Manager (II) [AQ-14548]

About the role

Join a vibrant team at a leading global technology company, where you will play a pivotal role in shaping product narratives, driving user engagement, and influencing critical marketing strategies for widely used products that reach a global audience.

Responsibilities

• Develop and execute medium to large-scale marketing campaigns, assets, and communications, defining effective channels to reach target users and achieve team objectives.
• Conduct and guide user research, leveraging internal and external partners to generate innovative insights and thorough analysis for marketing leadership and product teams.
• Define and implement product marketing content strategies across various channels, ensuring alignment with product strategy and collaborating with production teams for final content delivery.
• Evaluate product and feature improvements, identify user lifecycle strategies, and define critical user journeys for current and future consumers.
• Analyze market size and opportunities, collaborating with cross-functional teams to build supporting rationales, hypotheses, and visions.
• Develop product positioning, value propositions, and messaging strategies, adapting communications to specific product voices and goals.
• Provide feedback and advocate for in-product user experience improvements, managing and resolving product issues to promote user engagement.
• Act as a subject matter expert on products and features, providing input into product development, conducting market analysis, and offering insights on industry trends.
• Champion diversity, equity, and inclusion (DEI) by fostering psychological safety, encouraging inclusive decision-making, and actively mitigating biases within the team and broader organization.
• Participate in marketing planning meetings, prioritizing goals, and developing positioning plans to identify and engage target audiences.

Requirements

• Product positioning expertise
• Deep understanding of consumer behavior
• Proven experience in brand management
• Strong client/partner management and advising skills
• Demonstrated situational leadership abilities
• Proficiency in campaign management
• Experience with marketing briefs development
• Solid industry knowledge
• Advanced data analysis and synthesis capabilities
• Exceptional storytelling skills
• Knowledge of go-to-market activities

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a company match
• Free online training through Aquent Gymnasium