Marketing Manager (Hybrid/Remote)

We need to output HTML fragment with headings

for sections that have real content. Sections: About the role (summary), Responsibilities (list of duties), Requirements (maybe qualifications), Skills (Key Skills & Competencies), Benefits (none), Pay (none), Schedule (none). Also maybe Qualifications (Minimum Qualifications, Preferred Qualifications). The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Thus we need to decide which sections to include: About the role (summary), Responsibilities (list of duties), Requirements (maybe Minimum Qualifications + Preferred Qualifications?), Skills (Key Skills & Competencies). Possibly also Qualifications as separate? The instructions list Qualifications as a possible heading. We could combine Minimum and Preferred Qualifications under a Qualifications section, with sublists? But they said use

  • for any list of duties/requirements/benefits. So we could have a Qualifications section with two lists: Minimum Qualifications and Preferred Qualifications. Or we could have Requirements section for duties? Actually they gave example headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can map: - About the role: the SUMMARY paragraph at start. - Responsibilities: the bullet list of duties (the long list under Requirements SUMMARY? Actually the posting has "Requirements SUMMARY:" then a bunch of duty categories. Those are responsibilities. So we can treat that as Responsibilities. - Requirements: maybe the Minimum Qualifications and Preferred Qualifications? But they also have a separate "Requirements SUMMARY:" which is actually responsibilities. The posting also has "Minimum Qualifications" and "Preferred Qualifications". So we could have a Qualifications section with those. - Skills: Key Skills & Competencies. Thus we will have sections: About the role, Responsibilities, Qualifications, Skills. We must not include Benefits, Pay, Schedule because not present. We must not repeat job title. We must preserve all substantive information: need to include all details from the summary, responsibilities bullet points, qualifications, skills. We must format as HTML fragment: use

    for each section heading, then content: either

    for prose, or

    • for lists. We need to ensure we don't invent or summarize away detail. So we need to keep each bullet point as is. Let's extract content. First, the SUMMARY at top: "SUMMARY: The Marketing Manager is responsible for developing, implementing, and managing marketing and communications initiatives that support the organization’s mission, programs, and community engagement efforts. This role oversees brand management, digital marketing, media relations, community outreach, internal communications, and marketing strategy. The ideal candidate is a strategic and hands-on marketing professional with at least five years of marketing experience, including work in behavioral health, healthcare, social services, or nonprofit organizations. This individual will collaborate closely with leadership, program directors, community partners, and external agencies to promote services, raise awareness, and strengthen the organization’s reputation in the community." We'll put that in a

      under About the role. Next, Responsibilities: The block after "Requirements SUMMARY:" includes many duty categories each with sub-bullets. We need to preserve all. Let's extract each main heading and its subpoints. The text: "Requirements SUMMARY: Brand Management & Rebranding Support and manage organizational brand initiatives including brand refreshes or rebranding efforts. Coordinate information gathering, planning sessions, and collaboration with internal leadership and external marketing partners. Update brand assets across internal and external materials including presentations, email signatures, social media profiles, signage, and printed materials. Maintain brand guidelines and ensure consistent messaging across all platforms. Assist in developing messaging documents, mission, vision, and value statements. Social Media Management Manage organizational social media presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Develop and maintain a strategic content calendar highlighting: Mental health and behavioral health awareness days Organizational updates and announcements Staff highlights and hiring updates Community engagement and event participation Capture and share photos and updates from outreach activities and events. Monitor engagement, respond to comments/messages, and grow partner relationships online. Media Relations & Public Relations Develop and maintain relationships with local and regional media. Monitor industry trends, public policy updates, and relevant behavioral health news. Develop a story pitch calendar and regularly pitch stories to media outlets. Draft press releases announcing: New programs and services Key staff hires and board members Major grants or funding Organizational milestones Prepare leadership and subject matter experts for interviews by developing talking points and briefing materials. Support crisis communications when necessary and manage online reputation through review monitoring. Marketing Strategy & Performance Tracking Develop and update the organization’s annual marketing strategy aligned with strategic and operational goals. Establish and track marketing KPIs including: Website traffic and engagement Social media performance Earned media coverage Event participation Campaign performance Prepare regular reports for executive leadership and board presentations. Website & Digital Presence Manage and update website content to ensure information remains current and accurate. Collaborate with external marketing partners on website updates or redesign projects. Maintain content using WordPress or similar content management systems. Support SEO and content initiatives to increase visibility and accessibility of services. Program Collaboration Meet regularly with program directors and department leaders to understand program goals, service offerings, and outreach needs. Develop marketing plans and collateral to support new program launches or service expansions. Create targeted materials for community outreach and partner engagement. Events, Community Engagement & Outreach Coordinate organizational participation in conferences, community events, and industry gatherings. Manage sponsorship opportunities with community partners and nonprofit organizations. Organize marketing materials and engagement strategies for events. Assist leadership with presentations, speaking engagements, and community meetings. Coordinate facility tours for stakeholders, legislators, and community organizations. Marketing Materials & Collateral Develop and coordinate production of marketing materials including: Brochures, flyers, signage, promotional items and event materials Coordinate printing and vendor relationships. Ensure materials reflect consistent branding and messaging. Internal Communications Draft internal communications including all-staff emails, announcements, and leadership updates. Support internal engagement initiatives such as awareness campaigns and employee events. Assist with board communication materials and internal video updates. Annual Report & Storytelling Lead development of the organization’s annual report including: Drafting copy Gathering program metrics Collecting financial information Coordinating design with external partners Maintain a library of client success stories and testimonials for use in marketing, fundraising, and grant applications." We need to turn each of these into list items. Could either flatten all into a single

      with each line as
      • . Or we could keep headings as
      • with nested
        for subpoints. The instruction: use
        • for any list of duties/requirements/benefits. It doesn't forbid nested lists. Probably okay to have nested lists for subpoints. We'll produce a
          where each main duty is a
          • containing the heading text, and if there are subpoints, we can nest another
            • . That preserves detail. Now Qualifications: we have Minimum Qualifications and Preferred Qualifications. Minimum Qualifications: - Bachelor’s degree in Marketing, Advertising, Communications, or a related field. - Minimum of five (5) years of marketing experience, preferably in behavioral health, healthcare, or nonprofit organizations. - Demonstrated experience managing digital marketing channels including social media and websites. - Experience in developing marketing strategies and tracking performance metrics. - Strong writing and communication skills including experience drafting press releases, reports, and marketing materials. - Experience managing multiple projects and collaborating across departments. Preferred Qualifications: - Experience working in behavioral health, substance use treatment, mental health services, or nonprofit community services. - Experience working with WordPress or other content management systems. - Knowledge of public relations and media outreach. - Experience coordinating community events, awareness campaigns, or advocacy initiatives. - Experience working with external marketing or creative agencies. We'll put these under a Qualifications section, maybe with two subheadings? But we cannot add extra headings besides the allowed ones? The instruction only says use

              for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings like

              but we should stick to

              for sections. Could we include subheadings as

              or ? Probably better to just list them as list items under Qualifications, maybe separate lists for Minimum and Preferred. Could do two

              with a preceding

              indicating Minimum Qualifications and Preferred Qualifications. That preserves detail. Skills: Key Skills & Competencies list: - Strategic marketing planning - Brand management - Content development and storytelling - Media relations and public relations - Project management - Data-driven marketing analysis - Community engagement - Strong interpersonal and collaboration skills We'll put under Skills section as a

              . Now we need to ensure we don't include any boilerplate like cookie/navigation/legal/EEO etc. The provided text doesn't have those. We must not repeat the job title as a heading. The job title is "Marketing Manager". Not used. We must not put Job ID/requisition numbers as headings; none present. Now output HTML fragment. Let's craft:

              About the role

              The Marketing Manager is responsible for developing, implementing, and managing marketing and communications initiatives that support the organization’s mission, programs, and community engagement efforts. This role oversees brand management, digital marketing, media relations, community outreach, internal communications, and marketing strategy. The ideal candidate is a strategic and hands-on marketing professional with at least five years of marketing experience, including work in behavioral health, healthcare, social services, or nonprofit organizations. This individual will collaborate closely with leadership, program directors, community partners, and external agencies to promote services, raise awareness, and strengthen the organization’s reputation in the community.

              Responsibilities

              • Brand Management & Rebranding
                • Support and manage organizational brand initiatives including brand refreshes or rebranding efforts.
                • Coordinate information gathering, planning sessions, and collaboration with internal leadership and external marketing partners.
                • Update brand assets across internal and external materials including presentations, email signatures, social media profiles, signage, and printed materials.
                • Maintain brand guidelines and ensure consistent messaging across all platforms.
                • Assist in developing messaging documents, mission, vision, and value statements.
              • Social Media Management
                • Manage organizational social media presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
                • Develop and maintain a strategic content calendar highlighting:
                  • Mental health and behavioral health awareness days
                  • Organizational updates and announcements
                  • Staff highlights and hiring updates
                  • Community engagement and event participation
                • Capture and share photos and updates from outreach activities and events.
                • Monitor engagement, respond to comments/messages, and grow partner relationships online.
              • Media Relations & Public