Marketing Manager (Hospital)

Employment Type: Full time

About the Role

Locally manage the marketing strategies for Holy Cross Health Florida hospital, its ambulatory sites, and service area. This role oversees one or more marketing specialists to assist with marketing efforts and reports to the Director of Marketing & Communications. Responsibilities include independently managing operational marketing work, coordinating with internal/external communications and the digital team, and creating strategic marketing plans aligned with business and growth objectives. The position provides leadership to the President & CEO, physicians, service line leaders, and other key stakeholders.

Responsibilities

• Implement hands-on marketing work while managing and developing team members, balancing direct contribution with delegation and mentorship.
• Oversee regional and/or statewide marketing tactics, including service line marketing, digital marketing, CRM strategy, or event marketing.
• Develop and deploy plans and strategies with President/CEO, Marketing and Communications leaders, Service Line Leaders, and key physician groups to support organizational growth.
• Manage and monitor the marketing budget, recommending adjustments as needed.
• Lead digital marketing acquisition campaigns in collaboration with the Marketing and Communications team.
• Analyze marketing performance data, ROI metrics, and competitor activity to inform strategy and optimize campaign effectiveness.
• Coordinate with social media, PR, and internal communications teams to provide effective promotional solutions.
• Articulate marketing objectives and strategies to internal and external audiences at a management level.
• Lead marketing support for community events, working with Marketing Specialists and the team.
• Identify and manage new marketing opportunities in the community.
• Assess market challenges and opportunities, integrating them into plans for departments, programs, and services.
• Plan, deploy, manage, and optimize strategic brand and service line campaigns, coordinating with agency media buyers as needed.
• Provide management-level writing, proofing, and editorial oversight for correspondence, reports, minutes, and other assignments.
• Oversee local branded design, working with the director as needed.

Requirements

• Bachelor’s degree in English, journalism, communications, marketing, public relations, or a related field, or an equivalent combination of education and experience.
• Seven to ten years of progressive experience managing marketing for complex or matrix organizations; healthcare experience preferred.

Qualifications

• Proven ability to work with leadership teams, physicians, and within complex matrix organizations.
• Demonstrated leadership and staff management skills.
• Self-motivated, self-directed, proactive, and solution-oriented approach to work.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and independently under strict deadlines.
• High-level planning, organization, and prioritization skills in needs assessment, project management, budgeting, and tactical execution.
• Proficiency in digital platforms and computer skills.

Benefits

• Comprehensive benefits package, including medical, dental, vision, and paid time off.
• 403B retirement savings program with employer matching.
• Education assistance.

About the Organization

Holy Cross Hospital in Fort Lauderdale, Florida, is a full-service, non-profit Catholic hospital sponsored by the Sisters of Mercy and a member of Trinity Health. We are committed to providing compassionate and holistic person-centered care. As the only Catholic hospital in Broward and Palm Beach counties, we are part of Trinity Health, one of the largest multi-institutional Catholic healthcare delivery systems in the nation, serving communities in 21 states.