Marketing Manager, Guest Programs & Memberships
Position Summary
The Marketing Manager, Guest Programs & Membership is responsible for the strategy, development, promotion, guest experience, and business performance of Slick City's core guest programs.
Key Responsibilities
Own the marketing strategy, execution, and performance of Slick City's core guest programs, including Birthday Parties, Memberships, Group Events, Adults-Only Events, After-Hours Experiences, Seasonal Promotions, and future revenue-driving initiatives.
Develop program strategies that drive participation, revenue, retention, and guest satisfaction.
Build annual program roadmaps and growth plans.
Identify opportunities to improve existing programs and develop new offerings.
Maintain a deep understanding of guest needs, market trends, and competitive offerings.
Own the guest experience for each program across all customer touchpoints.
Ensure consistency in program messaging, positioning, and execution throughout the guest journey.
Partner cross-functionally to optimize the end-to-end guest experience through website content, booking and purchase flows, confirmation and pre-visit communications, email and SMS journeys, in-park guest-facing materials, and post-visit engagement and retention strategies.
Identify friction points and implement improvements that enhance conversion and guest satisfaction.
Lead membership growth, engagement, retention, and value proposition development.
Analyze membership performance, churn, usage trends, and guest feedback.
Develop initiatives and campaigns to increase membership acquisition and lifetime value.
Collaborate with Marketing and Operations to continuously improve the membership experience.
Own party and group event program strategy, packaging, pricing recommendations, and promotional planning.
Collaborate with Sales, Call Center, and Operations teams to improve booking conversion and guest satisfaction.
Develop growth initiatives for schools, camps, youth organizations, fundraisers, corporate outings, and community groups.
Monitor performance and recommend enhancements that increase bookings and revenue.
Develop program-specific marketing plans and promotional strategies.
Partner with creative and digital teams to develop marketing assets and campaign support.
Support new program launches with integrated marketing plans and communication strategies.
Partner with Operations to align program objectives with execution standards and guest experience expectations.
Collaborate with Technology partners to improve booking platforms, membership systems, and reporting capabilities.
Work with the Call Center to ensure booking processes, guest communications, and sales efforts support program goals.
Support franchisees with program implementation, communication, and best practices.
Establish KPIs and reporting for all programs.
Monitor and analyze revenue performance, participation and conversion rates, membership growth and retention, guest satisfaction metrics, and program ROI to drive data-informed marketing decisions and continuous improvement.
Present recommendations and performance insights to leadership.
Use data to drive continuous program improvement and decision-making.
Lead the development and launch of new programs and experiences.
Create launch plans, timelines, communication plans, and support materials.
Maintain program documentation, standards, and best practices.
Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field required.
Experience: 3–5+ years of experience in marketing, program management, brand management, guest experience, hospitality, entertainment, attractions, or a related industry.
Experience leading cross-functional projects and managing multiple initiatives simultaneously.
Experience developing, launching, and managing consumer-facing programs that drive engagement and revenue.
Experience managing membership, loyalty, event, or guest engagement programs preferred.
Experience in family entertainment, hospitality, attractions, franchising, or membership-based businesses preferred.
Familiarity with CRM, booking, ticketing, and marketing automation platforms preferred.
Skills & Competencies: Strong project management, organizational, and prioritization skills.
Excellent analytical, problem-solving, and decision-making abilities.
Strong written, verbal, and presentation communication skills.
Ability to translate business objectives into engaging guest experiences and revenue-generating programs.
Demonstrated ability to collaborate effectively across Marketing, Operations, Technology, Sales, and Franchise partners.
Proficiency with Microsoft Office Suite and marketing analytics/reporting tools.
Ability to interpret performance data and make recommendations that improve program effectiveness and business results.
Core Competencies: Strategic Program Management, Guest Experience Excellence, Cross-Functional Collaboration, Project Leadership, Data-Driven Decision Making, Innovation, Communication.
Physical Requirements
Ability to sit or stand for extended periods and travel up to 25% to support park visits, program launches, and company events.
Must be able to lift up to 25 lbs. (marketing materials, signage, promotional items, or event supplies).
Ability to use standard office equipment, including computers, mobile devices, and presentation technology.
Ability to navigate active family entertainment parks, including walking throughout facilities during site visits and special events.
Ability to work in both office and operational park environments, including areas with moderate noise and high guest activity.
Work Schedule
This is a full-time, exempt position with a hybrid work schedule based in the Support Center. Standard business hours are Monday through Friday, with occasional evening, weekend, holiday, and travel requirements to support program launches, events, and business needs across the Slick City system.
Benefits
401(k) with company match
Health, dental, and vision insurance
Paid time off and holiday pay
Professional development opportunities
Flexible schedule to support work–life balance
FREE park admission, plus discounts on food and retail.
Opportunities to grow with Slick City through training and career advancement.
About Slick City Action Park
Slick City Action Park is the world’s first and only indoor slide and action sports park designed for all ages. We’re redefining family entertainment by combining massive slides, sport courts, and thrilling attractions into one high-energy destination. With locations expanding nationwide, Slick City is built on innovation, inclusivity, and creating safe, adrenaline-filled fun for every guest.