Marketing Manager, Growth

The Role

Nift is building a performance marketplace that helps brands acquire new customers through thoughtful “thank-you” gifts delivered to millions of consumers each month. The role involves scaling Nift’s presence in the market and turning marketing into a stronger driver of revenue, pipeline, and partner growth.

What You Will Do

• Drive execution across high-impact GTM initiatives, including content, events, partner marketing, PR, sales enablement, and revenue-driving campaigns
• Turn marketing into a stronger growth engine by connecting programs to pipeline, meetings, partner expansion, and revenue outcomes
• Partner with Sales and Partnerships to improve outreach, follow-up, account targeting, and in-market activation
• Support the development of sales enablement materials, including pitch decks, one-pagers, case studies, event messaging, and follow-up assets
• Scale Nift’s content engine across reports, executive POVs, articles, social content, newsletters, case studies, and campaign materials
• Take high-level direction and turn it into a clear plan with owners, timelines, and deliverables
• Measure the impact of GTM programs and communicate their impact to the greater team

What You Need

• 2–4 years of experience in B2B marketing, growth marketing, PR, content marketing, sales enablement, partner marketing, or GTM roles
• Experience working in a fast-moving agency, startup, tech company, or high-growth environment
• Strong project management skills with the ability to manage multiple workstreams, stakeholders, and deadlines at once
• Strong writing and editing instincts; you can draft clear messaging, improve copy, and recognize what makes a story compelling
• High business judgment and ability to connect marketing activity to revenue outcomes
• Comfort working with sales, partnerships, executives, and cross-functional teams
• A proactive, resourceful, low-ego mindset
• Comfort with ambiguity, speed, and changing priorities
• Able to speak up, clarify what is unclear, and move work forward in meetings

Nice to Have

• Experience in B2B SaaS, adtech, martech, commerce media, fintech, marketplaces, or performance marketing
• Agency experience, especially PR, integrated marketing, or account management
• Experience supporting executive thought leadership or senior-leader content
• Experience with HubSpot (or similar CRM tool), Google Analytics, organic and paid social channels
• Experience supporting event-led pipeline, partner marketing, or ABM-style campaigns
• Experience working with data, insights, or survey findings to build content and campaigns

What Success Looks Like

• Sales and partnerships have stronger materials, clearer follow-up, and better support
• Marketing programs are connected to revenue outcomes, not just activity
• Content and thought leadership move faster and create more market visibility
• Cross-functional teams have clearer owners, timelines, and next steps
• Senior leadership has more visibility into what marketing is driving and where support is needed

What You Get

• Competitive compensation
• Comprehensive benefits: 401(k) with matching, Medical/Dental/Vision
• Potential to hold company equity
• Flexible remote work
• Unlimited Responsible PTO
• Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success