Marketing Manager | Full-Time | Chartway Arena @ Old Dominion University

About the Venue

Chartway Arena is a 9,100-seat multi-purpose arena located on the campus of Old Dominion University. Operated by OVG, Chartway Arena is known as one of the premier mid-sized collegiate venues in the country. Chartway Arena is home to Old Dominion Monarch men's and women's basketball, as well as concerts, family shows, and other attractions for the Hampton Roads area.

Responsibilities

• Identify, develop, and evaluate marketing strategy.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals and objectives.
• Hire and train marketing interns and marketing hourly staff members.
• Aid in negotiating contracts with media and promotion partners.
• Collaborate with athletic and university marketing departments.
• Create, plan, and implement repeatable revenue-generating concepts and processes.
• Manage F&B initiatives in collaboration with venue F&B general manager.
• Interpret the venue customer experience and provide plans to improve the guests'/client experience.
• Serve as press contact and write and distribute press releases.
• Create venue collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, and various brochures from concept to completion.
• Assist and coordinate marketing, advertising, and promotional activities, including development of marketing plans.
• Develop creative assets for Chartway Arena and its partners in multiple mediums—social media, print collateral, event design, web, eblast, etc.—using Adobe Photoshop.
• Develop and implement grassroots media campaigns.
• Edit high-resolution imagery using Adobe Photoshop.
• Oversee all social media channels: TikTok, Facebook, Instagram, LinkedIn, Twitter, Snapchat, etc.
• Create weekly newsletters, presale emails, on-sale notifications, post-event survey campaigns, and cart abandonment campaigns by maximizing the automations tools within the ticketing system.
• Coordinate paid and non-paid social media campaigns promoting upcoming events.
• Research evolving social media trends and new platforms.
• Participate in select event or game-day activities, promotions, and set-up.
• Actively participate in brainstorming sessions.
• Maintain a winning, do-what-it-takes attitude and team approach.

Qualifications

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields.
• Minimum of 3-5 years in sales and/or marketing required, preferably with an arena, sports facility, stadium, or other multi-purpose public assembly facility.
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of Public Relations.
• Knowledge of website maintenance.
• At least 1+ year of experience in graphic design (please provide portfolio).
• Knowledge of Adobe Creative Suite, including Photoshop and CANVA.
• Passion for the sports and entertainment industry is a plus.
• Highly motivated individual with excellent organizational and interpersonal skills.
• Ability to work nights and weekends.
• Proficiency in Microsoft Word and Excel.
• Strong knowledge of social media platforms, including TikTok, Facebook, Instagram, LinkedIn, Twitter, and Snapchat.
• Comfortable working on multiple projects with tight deadlines in a fast-pace team environment.

Benefits

This position will pay an annual salary of $56,000 to $60,000. Benefits for Part-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

Pay & Schedule

The position pays an annual salary of $56,000 to $60,000.

Schedule

The schedule is flexible and may require evenings and weekends.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.