Marketing Manager- Festivals

Job Summary

The Marketing Manager- Festivals is responsible for all marketing assets for festivals on the calendar. This position works in conjunction with artist management, radio/TV, and marketing teams to create and develop an effective marketing plan that reaches the correct demographic and target customers for each show. The Marketing Manager develops graphic content to inform the public about shows for the purpose of gaining ticket sales. This position also maintains and tracks budgets to ensure funds are allocated correctly. The Marketing Manager oversees social media accounts and ensures they are updated with engaging material.

Essential Functions

• Develop and execute marketing and promotional plans.
• Collaborate with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
• Generate and adhere to marketing budget.
• Book and account for all advertising and media ensuring funds are allocated to correct partners.
• Prepare advertising settlements for each show.
• Oversee Social Media accounts for each show.
• Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label, and public relations agencies.
• Develop and pitch promotions to media outlets.
• Contact radio and schedule radio time and set up giveaways.
• Negotiate rates and contracts with various media outlets.
• Develop additional marketing opportunities to increase ticket sales when needed.
• Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience.
• Request graphics for e-cards, banners, posters, social media posts, radio station needs, and emails.
• May be responsible for overseeing interns and assistants.

Required Qualifications

• Bachelor's Degree (4 years) in Marketing/ Business Communications, PR
• Preferred 4-6 years of related work experience
• Preferred 4-6 years of experience with media buying
• Strong communication and organizational skills
• Knowledge of social media and online marketing initiatives and strategies
• Internet savvy
• Proficient in Photoshop and MS Office
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of Music industry preferred
• Passion for music preferred

Payscale

$71,000 - $90,176.50

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

• Full-time: Comprehensive benefits package including medical, dental and vision insurance, paid holidays, vacation and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG's Policy

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. Employer does not offer work visa sponsorship for this position.