Head of Festival Marketing

Key Responsibilities

• Own end-to-end marketing strategy and execution for an assigned portfolio of DWP festivals, from initial campaign kickoff through post-event wrap.
• Treat every phase of the campaign calendar—on-sale, lineup announcements, presales, final push—as a distinct sales opportunity, with messaging and urgency tailored to each moment.
• Develop integrated marketing plans spanning paid media, organic social, email, partnerships, and on-site activations, with pass sales as the north star metric at every stage.
• Stay tightly connected to ticketing, talent, and operations so you’re never caught off guard by an on-sale date, lineup drop, or inventory shift.
• Monitor daily sales pacing across your portfolio; identify problems early and act on them immediately rather than waiting for the numbers to fix themselves.
• Lead the full marketing strategy and execution for new DWP festival brands and event launches, from initial market assessment through on-sale and beyond.
• Define the “Keys to Success” for each new property: identify the target audience, map the competitive landscape, establish the brand voice, and build the go-to-market plan from the ground up.
• Cook up a storm of coordination across talent, ticketing, sponsorship, and creative to ensure every element of the launch is aligned and timed for maximum market impact.
• Install a sense of urgency and solution-oriented thinking in every direct report: every campaign decision should start with the question, “How does this sell more passes?”
• Build a high-accountability team culture where issues are surfaced quickly and met with action, not analysis paralysis.
• Lead media planning for your assigned festivals and all new launches.
• Use analytics to surface problems while there’s still time to fix them, not after the on-sale window has closed.
• Review reporting from your direct reports and challenge them to connect every metric to pass sales and campaign health.
• Lead post-event and post-launch recaps that go beyond what happened—articulating clearly what you’ll do differently to sell more passes next time.
• Contribute insights to broader department initiatives, bringing a ground-level perspective that helps sharpen portfolio-wide strategy.

Qualifications

• 10+ years of experience in marketing, with deep expertise in paid media, campaign management, and analytics—ideally in live entertainment, music festivals, or a related industry.
• A proven track record of driving ticket or pass sales through integrated marketing campaigns, with hands-on experience at every stage of the funnel.
• Demonstrated experience launching new brands or events from the ground up, including go-to-market strategy, media planning, and first-cycle execution.
• Experience managing or mentoring direct reports, with a track record of building accountable, solution-focused teams.
• Strong media planning and buying expertise across digital and traditional channels.
• Sharp analytical instincts with the ability to move quickly from insight to action—and to hold your team to the same standard.
• Exceptional project management skills: you hit deadlines, flag issues early, and keep campaigns moving without being chased.
• A clear, confident communicator who can align internal teams and external partners around a shared objective.

Remote option available. Preferred is Nashville or Los Angeles. Hybrid working schedule, 4 days in office. Salary is DOE and includes medical/dental/vision/401k benefits. This represents the typical salary range for this position and is just one component of DWP's total compensation package for employees.