Head of Marketing - Events

About the role

Risk Global, part of Infopro Digital, is seeking a Senior Event Marketing Manager to lead event marketing strategies in the Americas. The role involves developing and executing integrated marketing campaigns to drive audience growth, brand positioning, and commercial performance for Risk Global's events and market access solutions.

Key Responsibilities

• Develop event marketing strategies for the Americas in partnership with Sales and Product teams
• Define and execute integrated, multi-channel marketing campaigns aligned to business objectives
• Plan and deliver marketing strategies across products, regions and target audiences
• Own and track marketing performance against KPIs, revenue targets and audience growth metrics
• Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
• Set, manage and optimise marketing budgets to maximise return on investment
• Monitor market trends, competitor activity and customer behaviour to inform strategy
• Analyse internal and external data to drive audience development and database growth strategies
• Collaborate with global marketing teams to deliver consistent cross-regional messaging and campaign alignment

Requirements

• Events marketing experience is a must, preferably in a B2B environment
• Strategic thinker with strong execution and project management skills
• Strong knowledge and understanding of the marketing mix, including both digital and direct marketing
• Proven success in driving qualified leads and achieving revenue goals
• Analytical with the ability to translate outcomes into creative/innovative initiatives
• Strong understanding of market research
• Experience in developing and executing new product launches
• Strong proficiency in PPC, social media marketing, and campaign optimization
• Commercially focused and driven with the desire to aggressively grow revenues in the Americas
• Thrives under pressure and is proactive at coming up with solutions
• A skilled communicator and influencer

Benefits

• 20 Vacation Days (rising to 25 days)
• 5 Paid Sick Days
• 11 Paid Company Holidays
• Medical, Dental & Vision Insurance (including life insurance)
• 401k Plan Plus Match
• Flexible Spending Account (FSA)
• Short-term and Long-term Disability
• Employee Assistance Program
• Flexible Working
• Office Gym Membership
• Employee Referral Scheme

Our Values

• Entrepreneurial spirit
• Constant customer focus
• Promoting diversity
• Striving for significant impact
• A collaborative culture