Marketing Events Lead

About the role

We're hiring a Marketing Events Lead to own the execution of Sprig's event programs, from field events and conferences to Sprig-hosted experiences and meetups. Events are at the heart of this role: you'll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression.

Responsibilities

• Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution
• Attend Sprig’s flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy
• Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through
• Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement
• Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
• Track event performance and surface insights that help us continuously improve our programs and investment
• Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact
• Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed

Requirements

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
• Experience independently managing events or programs from planning through execution
• Enthusiasm for working on-site 4x/week and collaborating closely with teammates in person
• Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
• Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders
• Highly detail-oriented and proactive, with strong judgment and the ability to solve problems quickly when plans change
• Genuine enthusiasm for events, community building, and creating memorable in-person experiences
• Experience with B2B or SaaS marketing programs is a plus
• Ability to thrive in a fast-paced startup environment and travel up to 10%

Qualifications

• College degree or equivalent experience

Skills

• Event Planning and Management
• Project Management
• Communication and Collaboration
• Detail-Oriented and Proactive
• Fast-Paced Startup Environment

Benefits & Perks

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefit
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend
• Hybrid Office Policy
• Lunch and dinner daily
• Company Sponsored Social Events