Marketing Manager, Equipment Solutions

About the role

The Equipment Marketing Manager leads solution-level go-to-market strategies for Daikin Applied's product portfolio, focusing on reliability, redundancy, scalability, energy efficiency, and speed to deployment. This role aligns complementary technologies into a unified value proposition, tailored to building owners, operators, engineers, and sales partners.

Responsibilities

• Lead equipment and portfolio-level positioning and messaging to ensure differentiation in the market and alignment with customer needs
• Provide leadership, direction, and development to team members, fostering a collaborative, high-performance environment that aligns with organizational goals and supports team growth, accountability, and long-term capability building
• Plan and execute integrated equipment launches in collaboration with Corporate Marketing, Engineering, National Accounts, and the Product Business Units, delivering clear, timely, and impactful got-to-market assets
• Develop and execute integrated marketing programs—including digital campaigns, product launches, sales tools, and channel enablement—to drive demand, expand market share, and support revenue targets for core and emerging equipment offerings
• Lead and manage relationships with external agencies and creative partners to deliver high-quality launch campaigns. Provide strategic direction, set clear expectations, and ensure alignment to brand guidelines, business objectives, timelines, and budgets
• Own and oversee content strategy for digital channels including websites, email campaigns, and social media to drive awareness, demand, and solution adoption
• Track and analyze marketing performance metrics, adjusting strategies to maximize impact and ROI

Requirements

• Bachelor’s degree in liberal arts, journalism, communications, or marketing
• 8+ years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches. Preferably in the manufacturing or industrial sector
• Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies
• Knowledge of commercial HVAC equipment technologies or related B2B equipment markets
• Ability to translate technical concepts into customer-focused messaging
• Excellent strategic thinking and project management skills for complex launches and campaigns
• Skilled in content development for collateral, presentations, and digital assets
• Strong analytical skills to measure performance and optimize marketing programs
• Exceptional communication and presentation abilities for internal and external audiences
• Collaborative mindset with the ability to build relationships across teams and external partners

Qualifications

• Minimum of 10 years of experience in the commercial HVAC or related technology sectors

Skills

• Strategic thinking and project management
• Content development
• Marketing principles and go-to-market strategies
• Technical concept translation
• Analytics and performance optimization
• Communication and presentation
• Team leadership and development

Benefits

• Multiple medical insurance plan options + dental and vision insurance
• 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
• Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage
• Short term and long-term disability
• 3 weeks of paid time off for new employees + 11 company paid holidays
• Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual
• Paid sick time in accordance of the federal, state and local law
• Paid parental leave
• Tuition reimbursement after 6 months of continuous service

Pay

The typical annual base salary for this position ranges from $113,800k - $193,900k and a bonus potential up to 20%. The range displayed represents the pay range for all positions in the job grade which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.

Schedule

Hybrid Schedule