Marketing Manager - Enrollment & Engagement

About the Role

We’re looking for an experienced Marketing Manager - Enrollment & Engagement to join our dynamic team and lead strategic campaigns that grow participation in Solera’s network programs. This role reports to the VP, Consumer Engagement, and joins a team of 6.

In this role, you’ll work cross-functionally with internal teams and external clients to design, execute, and optimize campaigns that reach the right people at the right time—with the right message. This role is ideal for a creative, data-driven marketer who’s passionate about helping people take action toward better health. You’ll bring a strong foundation in multi-channel marketing, a love for consumer insights, and the ability to turn strategy into measurable results.

Responsibilities

• Engagement Strategy
  • Lead the design and execution of consumer engagement campaigns across the full funnel—from initial outreach to re-engagement.
  • Craft compelling messaging strategies and secure client alignment on campaign approaches.
  • Contribute to engagement strategies for new product launches.
  • Forecast campaign performance and support annual strategic planning.
  • Continuously seek ways to improve performance by testing new messaging, channels, and tools.
  • Maintain a high standard for pre-send QA: list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks.
• Client Partnership
  • Serve as the primary marketing contact for clients, ensuring alignment between Solera’s resources and client needs.
  • Understand client culture and platforms to tailor campaign strategies accordingly.
  • Balance customization with scalable best practices across programs.
  • Manage timelines, expectations, and remove roadblocks to keep campaigns on track.
• Data & Optimization
  • Use data to uncover insights and improve engagement strategies.
  • Deliver campaign reports with clear takeaways and actionable recommendations.
  • Measure, track, and document performance for internal and external stakeholders.
  • Uncover opportunities for growth through analysis of funnel, audience and channel performance.
  • Work with BI team to create and communicate data visualizations and dashboards.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.
• Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred.
• Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation.
• Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.
• Strong analytical skills with the ability to translate data into insights.
• Strong written and verbal communication skills.
• Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment.
• A team player with excellent cross-functional collaboration skills.

Additional Info

This is a remote position and open to candidates based in the United States.

Occasional travel may be required for team meetings or company events.

Benefits

• Remote first culture
• Flexible PTO
• Paid pregnancy and parental leave
• Adoption Assistance Program
• Medical, Dental and Vision
• Company paid Life, Long Term Disability and Short-Term Disability
• 14 Company Holidays
• 401k + company match
• Free Fitbit
• Casual and fun atmosphere