Marketing & Engagement Manager

AVI Foodsystems, founded in 1960, provides comprehensive food services with a focus on quality ingredients and service. This role reports to the Field Marketing Manager (direct) and the Resident Director of Account (indirect).

About the role

The Marketing & Engagement Manager develops and executes engagement and marketing initiatives at the assigned account (Oberlin College) to elevate the guest experience, increase customer satisfaction, strengthen client relations, and drive revenue growth. The position ensures company and marketing standards are consistently executed, working closely with operations leaders, the Field Marketing Manager, and the Director of Field Marketing to align with corporate standards while tailoring strategies to local needs.

Key Performance Indicators

• Improved customer & client satisfaction and survey scores
• Higher engagement and attendance at themed events, promotions, and programs
• Increased social media engagement, reach, and presence
• Increased meal plan participation and sales
• Increased retail sales performance
• AVI brand consistency and compliance across all locations
• Exceeding marketing budget expectations

Responsibilities

Marketing Programs & Engagement Execution

• Plan, coordinate, and execute campus dining engagement events, including development and distribution of a monthly event calendar
• Collaborate with chefs, operations managers, and university partners to develop and promote food programs and initiatives
• Implement company-wide, regional, and unit-level marketing initiatives and promotional programs
• Develop and maintain marketing materials across all platforms, including menus, digital signage, physical signage, catering identifiers, and promotional collateral
• Coordinate design, development, and timely execution of advertising and POS materials

Revenue Growth & Meal Plan Strategy

• Own and drive voluntary meal plan growth initiatives, with full accountability for participation, revenue, and results
• Plan, execute, and measure promotions designed to increase engagement, satisfaction, sales, customer counts, check averages, and profitability
• Measure and report on promotion performance, customer engagement, satisfaction trends, and business impact
• Support merchandising strategies that enhance customer experience and drive incremental sales

Digital, Social & Communication Management

• Manage and maintain all campus dining social media channels
• Ensure campus dining website content is accurate, current, and aligned with brand standards
• Create and execute a comprehensive campus communication plan, including print and digital across entire campus
• Serve as a positive public relations ambassador to the campus community through proactive communication and engagement

Guest Experience & Brand Standards

• Conduct regular audits of dining locations to ensure marketing, branding, and visual standards are met and continuously improved
• Facilitate informal roundtables and table touches to gather real-time customer feedback and maintain a pulse on campus sentiment
• Order and manage marketing and merchandising materials to uphold AVI’s brand image and operational standards

Insights, Measurement & Reporting

• Conduct full customer, campus mapping, and demographic analysis to understand customers and better meet their needs
• Assist with market research to identify and recommend product, pricing, and marketing enhancements to support elevated customer experience and revenue growth
• Share insights and recommendations with account leadership to inform decision-making

Team Support & Budget Management

• Oversee and mentor marketing and social media interns, providing guidance, direction, and development
• Manage the account-level marketing budget, including promotions, giveaways, and signage
• Support additional marketing initiatives as assigned by the Field Marketing Manager, Director of Field Marketing, or Chief Creative & Strategy Officer

Client Specific Responsibilities

• Attend scheduled weekly meetings
• Attend special events, take videos, and create social media posts in a timely manner
• Attend monthly dining committee meetings
• Update digital screens monthly
• Ensure PennWest Dining and PennWest information is current on both websites; update as necessary
• Audit each dining location weekly and ensure marketing materials, communication, and strategy are current
• Any other duties as required for position

Required Skills & Competencies

• Bachelor’s degree in marketing, communications, or graphic arts
• 1 to 2 years experience in marketing, communication, advertising, or design preferred
• Understanding and experience with managing social media platforms and content strategy
• Design skills with the ability to create and edit marketing collateral for events and promotions preferred
• Creativity to execute and create fun interactive events with college-aged students
• Excellent verbal and written communication skills
• Ability to collaborate with diverse teams and manage multiple directions effectively
• Strong organizational and project management skills
• Ability to plan and execute all stages of events throughout the academic year
• Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns
• Technical proficiency, including managing and troubleshooting digital signage systems
• Proficient in Microsoft Office and Adobe Creative Cloud software products

Benefits

• A family culture and atmosphere
• Competitive compensation
• Health, dental, vision, and life insurance for full-time team members
• 401(k) with generous company match
• Paid vacations and holidays
• Immense training and growth opportunities