Marketing, Communications & Customer Engagement Manager

About the role

This individual will lead marketing, digital communications, and customer engagement across North America, elevating Leybold’s visibility in key markets and strengthening our industry position. The role accelerates digital marketing capabilities, expands AI‑driven customer interactions, and increases zero‑touch digital purchasing through e‑commerce platforms. The manager will work with VT Global Marketing and Business Lines to create market segmentation strategies, develop targeted messaging for key applications, and focus resources on high‑potential segments to drive growth and market share. They will also oversee Customer Success, advancing digital engagement, AI adoption, and customer‑centricity across the organization.

Responsibilities

• Drive digital marketing and communication strategies to increase visibility in key North American markets.
• Deploy integrated digital campaigns using AI‑powered tools to enhance customer interaction and personalization.
• Ensure customer‑centric messaging for key applications with Product Teams.
• Restructure internal and external communications aligned to market‑segmentation priorities.
• Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
• Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high‑quality interactions.