Marketing Engagement Associate Manager

About the role

The Marketing Engagement Associate Manager oversees marketing initiatives, develops strategic program roadmaps, supports post-launch validations, manages contracts and invoices with creative agencies, and surveys and analyzes competitive industry landscapes to identify trends, threats, and opportunities.

Responsibilities

• Executes client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders.
• Oversees all aspects of the marketing program lifecycle management including market demands, technology trends, and the competitive field.
• Operates independently to provide quality work.
• Manages departmental budgets.
• Incorporates feedback into work and maintains a continuous improvement mindset.
• Gathers business requirements, identifies needs, identifies gaps, and works with cross-functional teams to solve issues.
• Learns and leads others on project initiatives.
• Collaborates with internal teams, vendors, and cross-functional groups.
• Writes and develops business cases, pitch decks, and case studies.

Qualifications

• Minimum of 4 years of experience in the Life Sciences industry.
• Minimum 7 years of experience in marketing operations, credit, acquisitions, product development, or analytics.
• Bachelor's degree in Business Administration or Marketing, or equivalent work experience.
• Experience with CRM systems such as SFMC, Adobe, Eloqua, Marketo.
• Experience in a highly regulated industry (FDA, EPA, CDC).
• Critical thinking to creatively transform strategies into visions via roadmaps, OKRs.
• Experience working with and/or leading cross-functional teams to define and achieve high-value business goals.
• Knowledge of market dynamics, products, and competitive climate.
• Demonstrated project management skills.
• Ability to work unsupervised and adjust priorities quickly.
• Problem-solving and decision-making skills.
• Clear and concise written and verbal communication.
• Analytical skills.
• Team-oriented environment.
• Influencing skills.

Benefits

Compensation at Accenture varies based on factors such as location, role, skill set, and level of experience. The company offers a market-competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. For details, view a copy of the Accenture Equal Opportunity Statement.