Marketing Manager, Enrollment - 501247

About the role

This position works closely with the Executive Director of University Marketing and Communications and the Academic Marketing Manager to develop and implement strategic enrollment marketing aimed at generating a pipeline of prospective undergraduates to support recruitment, enrollment and retention at the Universities.

Responsibilities

• Collaborate with enrollment leaders to make a measurable impact on student recruitment through the development of integrated marketing campaigns and compelling communications that inspire prospective students.
• Develop and implement strategic enrollment marketing aimed at generating a pipeline of prospective undergraduates to support recruitment, enrollment and retention at the Universities.
• Build brand recognition, communicate value and build the reputation of the University among prospective students and key influencers to support enrollment growth for the institution across all campuses.
• Serve as the University’s central marketing liaison working with the University’s enrollment management staff and other key University stakeholders.

Requirements

• Bachelor’s degree from an accredited college or University in a relevant field (business, marketing, administration, communications, higher education or related) required.
• Minimum of three years of demonstrated experience in developing marketing communication strategies in academic or professional enrollment.
• Project management experience.
• Excellent written and verbal communication required.
• Effective decision-making and problem-solving skills required.
• Must be detail oriented with the ability to keep organized and accurate records.

Qualifications

Commensurate with experience.

Skills

• Strategic thinking and planning.
• Strong project management skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Experience in higher education marketing or enrollment management.

Benefits

N/A

Pay

$61,500 - $64,000 commensurate with experience.

Schedule

10:15 AM - 7:00 PM