Marketing Manager – Education; Government & Dealer

Responsibilities

• Work with the Director to develop segment support content and tools aligned with Patcraft’s strategic positioning.
• Develop segment sales tools, technical support, and programs, including CEUs, sound and moisture tools, post-sales kits, website content, conversation builder content, case studies, project photography, contests, and promotions.
• Provide direction for segment support sales tools that elevate customer performance and position the Patcraft brand by understanding end-use customer and salesperson needs.
• Manage marketing support materials, processes, and strategy for regional and national segment-specific trade shows, while working closely with the marketing team and account managers to ensure appropriate execution in the market.
• Manage processes and protocol to ensure accurate dissemination of segment-specific information to internal and external audiences, including training on relevant topics, campaigns, tools, and updates.
• Create compelling features and content for the segment pages on the website, including an annual calendar of content updates, working with segment directors and the Senior Communications Manager.
• Participate in sales and marketing meetings, as needed.

Requirements

• 3-5 years of marketing experience
• 4-year communication, marketing, or journalism degree or relevant experience
• Clear and concise written and verbal communication skills
• Excellent problem solver with attention to detail and ability to execute with minimal direction
• Able to adapt to a dynamic work environment and implement alternate solutions
• Flexible, able to shift priorities, and work non-standard hours
• Self-motivated, works independently, and possesses good organizational skills
• Ability to work effectively with a team
• Strong cross-departmental communication and collaboration skills
• Monitor and disseminate internally and externally segmented materials

Preferred Skills

• Familiarity with WorkFront or other project management software
• Experience scheduling and executing group activities and events
• Marketing and/or product development experience in the flooring industry desired but not required
• Understanding of digital marketing tools and analytics desired, but not required