Marketing Manager

About the role

Made an Impact at Tecan: Join us as a Marketing Manager to develop strategic marketing initiatives that drive brand awareness, generate demand, and support commercial growth.

Responsibilities

• Create and execute strategic marketing plans for Tecan’s CDMO offering.
• Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM).
• Develop multi-channel marketing programs and content that drive awareness, engagement, demand generation, and commercial growth.
• Produce thought leadership content and executive communications to strengthen industry visibility.
• Gather customer, competitive, and market insights to inform marketing strategy.
• Manage assigned marketing budgets and maximize return on investment.
• Measure campaign performance, lead quality, conversion metrics, and marketing ROI using data-driven analysis.
• Support regional commercial teams with marketing initiatives and campaign execution.
• Develop sales enablement materials including presentations, brochures, case studies, campaign toolkits, and digital assets.
• Lead and support global events, customer events, webinars, and industry conferences.
• Drive continuous improvement of marketing effectiveness through cross-functional collaboration.

Requirements

• Strong B2B marketing strategy and execution experience.
• Expertise in integrated marketing campaigns and Account-Based Marketing.
• Strong storytelling, messaging, and content development skills.
• Experience with demand generation and lead lifecycle management.
• Strong analytical mindset with experience measuring marketing performance and ROI.
• Excellent stakeholder management and cross-functional collaboration skills.
• Experience managing marketing budgets and agency relationships.
• Able to prioritize multiple initiatives in a fast-paced environment.
• Strong communication, presentation, and project management skills.
• Customer-focused mindset with strong business acumen.
• Self-motivated with a hands-on approach and strong sense of ownership.
• Adaptable and continuous improvement mindset.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 5–7 years of B2B marketing experience.
• Experience working within multinational organizations.
• Experience developing integrated marketing strategies and campaigns.
• Experience with digital marketing channels including SEO, SEM, email marketing, and social media.
• Proficiency with marketing automation platforms such as HubSpot.
• Experience with Microsoft 365 (Teams, Excel, PowerPoint, SharePoint).
• Experience with website content management systems (CMS).
• Technical writing experience.
• Experience analyzing marketing performance using dashboards and reporting tools.
• Strong English communication skills.

Skills

• Account-Based Marketing
• Content Development
• Customer Journey Mapping
• Data Analysis
• Marketing Automation
• Project Management
• Sales Enablement
• SEO
• SEM
• Email Marketing
• Website Content Management
• Microsoft 365
• CRM Platforms (Salesforce, SAP C4C)
• AI for Marketing
• Marketing Analytics
• Customer Relationship Management
• Customer Journey Mapping

Benefits

Competitive salary range: $100K– $125K (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with industry data.)

Pay

$100K– $125K (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with industry data.)

Schedule

Full-Time | Exempt | Remote