Marketing Manager – Education; Government & Dealer

About the Role

Driven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 75 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards delivering quality products that transform space and human experience.

The Marketing Manager will work closely with the Segment Director to support segment growth through the creation of marketing-related projects that align with Patcraft’s strategic objectives for end-use segments. This role involves creative input and tactical completion of segment-specific projects that appropriately represent the brand, including marketing materials, sales tools, trade shows, and sales support.

Responsibilities

• Work with the Director to develop segment support content and tools aligned with Patcraft’s strategic positioning.
• Develop segment sales tools, technical support, and programs (e.g., CEUs, sound and moisture tools, post-sales kits, website content, conversation builders, case studies, project photography, contests, and promotions) with guidance from the Segment Director.
• Provide direction for segment support sales tools that elevate customer performance and position the Patcraft brand by understanding end-use customer and salesperson needs.
• Manage marketing support materials, processes, and strategy for regional and national segment-specific trade shows, collaborating with the marketing team and account managers for execution.
• Manage processes and protocol to ensure accurate dissemination of segment-specific information to internal and external audiences, including training on relevant topics, campaigns, tools, and updates.
• Work closely with the Senior Communications Manager to create brand-relevant content that supports internal teams in positioning Patcraft with end users and segment customers.
• Collaborate with the Digital team to employ marketing strategies across web, email, social media, paid media, CRM, and marketing automation platforms; monitor digital activation, report key findings, and pivot strategy if applicable.
• Create compelling features and content for segment pages on the website, including an annual calendar of content updates, working with segment directors and the Senior Communications Manager.
• Participate in sales and marketing meetings as needed.

Requirements

• 3-5 years of marketing experience.
• 4-year communication, marketing, or journalism degree or relevant experience.
• Clear and concise written and verbal communication skills.
• Excellent problem solver with attention to detail and ability to execute with minimal direction.
• Adaptable to a dynamic work environment and able to implement alternate solutions.
• Flexible, able to shift priorities, and work non-standard hours.
• Self-motivated, able to work independently, and possess strong organizational skills.
• Ability to work effectively with a team and collaborate across departments.

Preferred Skills

• Familiarity with WorkFront or other project management software.
• Experience scheduling and executing group activities and events.
• Marketing and/or product development experience in the flooring industry (desired but not required).
• Understanding of digital marketing tools and analytics (desired but not required).

Schedule

8-hour non-rotating shift, starting in the AM, following an observed calendar.