Marketing Manager- Ecommerce Program Manager

About the role

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome and our differences are valued as competitive advantages. Trust is our bottom line and we're proud to serve our employees as a partner in their success.

Responsibilities

• Developing and executing an e-commerce strategy in alignment with overall business goals.
• Responsible for the administration, support, customer care, and growth of Caterpillar and dealer e-commerce and digital applications.
• Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
• Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
• Collaborating with marketing specialists to produce relevant marketing campaigns and journey experiences to foster and grow activation, adoption and retention of Caterpillar and dealer e-commerce and digital applications.
• Making recommendations and implementing decisions that best fit the needs of diverse projects based on a strong understanding of best practices, while considering user experiences, site/application usage analytics, sales trends and other requirements and limitations.
• Ensuring the dealership achieves all requirements and targets under Caterpillar's Digital Excellence Program.
• Leading Caterpillar's Digital Excellence program by delivering against the requirements, targets and attributes expected of the program annually.
• Participating in pilots by the Caterpillar Digital and Aftermarket teams to continue to position Carolina Cat as a top dealer in digital excellence and delivering on global best practices in the dealer community.
• Coordinating with appropriate teams to manage product listings, descriptions, and inventory levels.
• Generating reports on e-commerce activity and performance, discussing the findings with senior leadership, and proposing new strategies to improve results.
• Helping identify and troubleshoot UI and UX problems based on customer feedback, analytics, and business objectives.
• Overseeing coordination of User Acceptance testing for all Caterpillar system related updates and changes to OEM applications.
• Ensuring compliance with legal regulations in online sales, including data protection laws.
• Staying up-to-date with the latest developments in e-commerce technology best practices.

Qualifications

• Bachelor’s Degree from a four-year college or university in Business, Marketing, Information Technology, or a related area of study and a minimum of 7 years of progressively more senior responsibilities as it relates to e-commerce, marketing, digital strategy, customer experience or sales; or equivalent combination of education and experience.
• Deep understanding of digital and e-commerce practices, technologies and applications.
• Experience with competitive brands or like-minded categories of business targeting a similar type of buyer segment.
• Experience with a retail-centric organization, preference for dealer or franchise-based brands.

Skills & Abilities

• Demonstrated ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices.
• Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills.
• Ability to work closely with cross-functional teams, including Marketing, IT, Legal and HR.
• Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights.
• A high level of attention to detail and good organizational skills.
• Able to interpret business needs into digital experience opportunities.
• Must be passionate about user experience and demonstrate a willingness to stay up-to-date with an ever-changing list of best practices, new technologies and new ideas.
• Computer Skills: Proficient in Microsoft Office, Smartsheets, Project Management Applications (Wrike), and Google Analytics. Prior experience using CRM tools (Salesforce) and marketing automation platforms (Marketing Cloud and Pardot) a plus, but not required.