Marketing Manager - Demand Gen

About the role

Comprehensive EyeCare Partners (CompEye) is one of the nation’s largest vision‑care management service organizations, focused on providing best‑in‑class, full‑spectrum practice management and administrative services to its affiliated physicians and practices. Our mission is building the nation’s preeminent eye‑care services company by partnering with world‑class physicians to drive superior clinical and surgical outcomes while optimizing the patient experience.

We are hiring a Marketing Manager – Demand Gen to own patient‑acquisition marketing across the CompEye portfolio. This hands‑on, high‑impact role sits at the intersection of paid media, analytics, and growth strategy, building and optimizing programs that drive new patients through the door and convert them into premium surgical cases. You will work directly with the VP of Growth & Marketing to execute campaigns across Google Ads, Meta, and email, while building the reporting infrastructure that lets us understand what’s working and scale it. The ideal candidate is equally comfortable pulling performance data and presenting insights to leadership.

Responsibilities

• Plan, build, and optimize paid search campaigns (Google Ads, LSAs) across all portfolio practices.
• Manage Meta Ads and display/programmatic campaigns for awareness and patient acquisition.
• Own day‑to‑day campaign management: bidding, budgets, ad copy, targeting, and testing.
• Coordinate with our paid‑search attribution partner (Atra) to ensure clean data and proper tracking.
• Identify underperforming campaigns and proactively surface recommendations.
• Build and maintain performance dashboards that give clear visibility into patient‑acquisition cost, conversion, and channel ROI.
• Own attribution modeling—connecting marketing spend to scheduled appointments and premium conversion outcomes.
• Deliver regular performance reports to the VP of Marketing and contribute to executive‑level reporting on marketing ROI.
• Build and execute email campaigns supporting surgical conversion, seasonal promotions, and patient re‑engagement.
• Partner with Vital Interaction (our patient communication platform) to segment and target the right patients at the right time.
• Maintain clean UTM hygiene, tracking infrastructure, and consistent naming conventions across all campaigns.
• Partner with IT and the call center to ensure complete funnel visibility from first click to booked appointment.
• Work closely with the call‑center team to align campaign volume with capacity and ensure lead quality.
• Collaborate with practice‑level teams to understand local competitive context and patient‑demand signals.
• Coordinate with creative resources on ad assets, landing pages, and messaging.

Requirements

• Bachelor’s degree in a relevant field is required.
• Physical demands: regularly required to use hands to finger, handle, or feel; frequently required to stand, walk, and sit; must frequently lift and/or move up to 10 lb and occasionally lift and/or move up to 25 lb. Specific vision abilities required include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits

• Generous paid time off
• Medical, dental, and vision benefits
• Paid holidays
• Company‑paid life insurance
• 401(k) plan
• Paid mileage between practices during work hours
• Ongoing education available, including certification reimbursement
• Discount programs, including vision discounts on products and services