Marketing Manager

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast-paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team, which is publicly traded under the stock ticker DORM.

About the role

This role serves as the operational engine of the marketing team, translating brand strategy, campaign direction, and business priorities into coordinated, on-time execution. Reporting to the Creative Director, the Marketing Manager ensures that campaigns are deployed effectively across digital, dealer, retail, and marketplace channels while maintaining alignment with brand standards, timelines, and performance goals.

Responsibilities

• Execute integrated marketing campaigns across ecommerce, email, social, dealer, and marketplace channels.
• Translate high-level campaign strategy into actionable plans, timelines, and deliverables.
• Manage campaign calendars including product launches, promotions, seasonal events, and brand initiatives.
• Ensure campaigns are launched on time, with all required assets, messaging, and channel coordination.
• Coordinate execution across key channels including website, email (Klaviyo), social media, paid media (via agency), and dealer communications.
• Partner with Ecommerce, Marketplace, and Sales teams to align marketing execution with business priorities.
• Own the daily execution workflow of marketing activities, including promotions, site updates, content deployment, and campaign rollouts.
• Manage internal marketing requests and prioritize workload based on business impact.
• Maintain visibility into all active marketing initiatives and ensure progress against deadlines.
• Work closely with Creative, Ecommerce, Commercial Operations, and Product teams to ensure campaign readiness.
• Align product launches with marketing activation plans, ensuring content, assets, and messaging are coordinated.
• Establish and maintain workflows for campaign planning, approvals, and execution.
• Improve operational efficiency by identifying bottlenecks and implementing scalable processes.
• Utilize project management tools (Jira) to track tasks and ensure accountability.
• Provide direction and coordination to cross-functional contributors involved in campaign execution.
• Ensure all stakeholders understand timelines, responsibilities, and deliverables.
• Reinforce a culture of accountability, speed, and execution excellence.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing execution, campaign management, or digital marketing.
• Understanding of multi-channel marketing including ecommerce, email, social, and paid media.
• Experience working in fast-paced, high-volume marketing environments.
• Strong project management and organizational skills.
• Proficiency with marketing platforms such as Klaviyo, Adobe Commerce, social platforms, and analytics tools.
• Experience in powersports, automotive aftermarket, or enthusiast-driven industries preferred.

Pay

The US base salary range for this full-time position is $75,600.00 to $94,500.00. This role is also eligible for a bonus.

Benefits

• Medical, dental, and vision insurance.
• Basic life insurance.
• Paid time off (sick/vacation) and Paid Parental Leave.
• Paid holidays, floating holidays, and paid time off starting in the first year of employment depending on hire date.
• 401k retirement plan with company match and profit-sharing.
• Discounted Employee Stock Purchase Plan.