Marketing Manager

About the role

You will own demand generation and brand programs end-to-end for a growing technology organization, turning positioning into integrated campaigns that reliably produce pipeline and build brand equity. This position manages the execution, analysis, and optimization of multi-channel digital campaigns across SEO/SEM, paid search, email, and social media, collaborating closely with content, product, and sales teams.

Responsibilities

• Plan and execute integrated B2B demand generation campaigns across email, paid social, SEM, and programmatic display
• Monitor and optimize the marketing funnel using HubSpot, Marketo, Google Analytics 4, and Salesforce to drive conversion from lead to pipeline
• Develop and maintain the editorial content and social media calendar, partnering with writers and designers to publish on-brand assets
• Conduct rigorous A/B testing on landing pages, ad creatives, email subject lines, and audience segments to lower customer acquisition costs
• Manage the marketing program budget, tracking return on ad spend (ROAS) and reporting channel performance metrics to leadership weekly
• Oversee SEO and organic traffic strategy, executing on-page and off-page optimization strategies to increase high-intent inbound search volume

Requirements

• 4-7 years of marketing experience, specifically managing demand-generation and brand campaigns within a B2B or B2C tech environment
• Proven expertise with marketing automation tools (HubSpot, Marketo) and CRM systems (Salesforce)
• Deep technical familiarity with Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and SEO tools like Semrush or Ahrefs
• Exceptional project management and copywriting skills, with the ability to manage multiple campaign timelines simultaneously
• Strong analytical mindset with a track record of translating complex datasets into actionable optimization strategies
• Bonus: Experience in B2B SaaS marketing or working in a fast-paced, VC-backed startup environment