Marketing Manager, Content Creation & Social Media

Content Strategy, Planning & Execution

Create and coordinate high-quality content, including posts, videos, graphics, stories, and thought leadership pieces. Translate company initiatives, products, customer stories, and events into engaging social content. Lead the planning and execution of content calendars across social media, blog, email, and publications. Ensure consistent storytelling across all customer-facing channels.

Team Leadership

Manage and mentor a small content team. Oversee content quality, consistency, and timely delivery across all formats. Coordinate internal and external contributors where necessary.

SEO & Organic Growth

Own SEO strategy including on-page and off-page optimization. Improve organic visibility and search rankings across key industry topics. Ensure content is optimized for discoverability, relevance, and conversion.

Thought Leadership & Brand Building

Build the brand’s presence as a thought leader in the industry through social media presence, blogs, reports, webinars, and podcasts. Develop and execute customer testimonial programs, including video storytelling and case studies. Lead webinars, podcasts, and other long-form content initiatives.

Social Media Strategy & Growth

Develop and execute a social media strategy aligned with marketing and business goals. Grow audience, reach, and engagement across priority platforms (LinkedIn, Instagram, Facebook, X, YouTube, etc.). Improve consistency, quality, and engagement across all social platforms. Drive influencer collaborations and brand partnerships where relevant. Ensure structured reporting and insights from social media performance.

Social Listening and Reputation Management

Monitor industry trends, competitor activity, and audience sentiment. Identify opportunities and proactively manage brand reputation. Escalate and manage potential social media issues or crises.

Community Strategy & Leadership

Own the company's community engagement strategy, building active and valuable communities around our products, customers, and industry verticals. Provide rules of engagement to the Community Coordinator responsible for Facebook Groups and community engagement activities. Drive initiatives that increase community growth, member participation, customer advocacy, and retention. Create scalable programs such as customer spotlights, ambassador programs, user-generated content campaigns, and community events.