Marketing Manager - Content and Thought Leadership

Primary Duties and Responsibilities

• Develop and lead Wespath’s institutional content strategy, including short- and long-term planning, organization-wide thought leadership direction, and content framework.
• Maintain and refine Wespath’s investment voice and narrative by partnering with the Investment Management team on insights and fund performance, and with the Institutional Investment Services team on emerging trends, themes and developments shaping institutional investor priorities.
• Edit and ghostwrite content for investment leadership, maintaining clarity, tone, accuracy, and individual leadership and organizational brand alignment.
• Serve as a strategic partner to the Investment Management and Institutional Investment Services teams—monitoring markets, asset class themes, sustainability trends, and portfolio positioning; generating insight-driven ideas; and translating these perspectives into high-quality content including market commentary, fund updates, thematic blogs, quarterly narratives, investor insights, and white papers.
• Develop insight-driven content that connects investment perspectives to Wespath’s investment philosophy, process, product development and performance results.
• Translate complex investment, economic, sustainability, and impact concepts into clear, compelling narratives—partnering with the multimedia team and others to deliver integrated visuals, scripts, and multimedia content.
• Raise financial and investment awareness among all stakeholders—including retirement-plan participants, plan sponsors/employers, and institutional clients—through proactive research, timely commentary, and forward-looking ideas that elevate Wespath’s brand.
• Collaborate with the benefits communicators to ensure investment-related benefit topics are clear, aligned, and integrated into retirement-plan participant and plan-sponsor-facing materials.
• Partner with Communications team counterparts to incorporate the content strategy into the broader marketing strategy (digital strategy, web strategy, social media strategy).
• Devise measures of success for content and reporting cadence to investment and marketing leadership.
• Stay current with competitor thought leadership and broader industry commentary, regularly circulating relevant commentary to inform internal stakeholders.
• Support preparation of materials for investor meetings and events while managing editorial calendars aligned with organizational priorities.

Benefits and Compensation

• C hoose the medical, dental, vision, and well-being benefits that best fit your needs from day one.
• 8 % employer contribution to retirement plan with an additional match up to 2% on day one.
• 22 days of PTO + 12 paid holidays.
• Hybrid working arrangement (two days per week in the office is expected).
• The compensation range for this position is $108,000 - $120,000 with a bonus opportunity and customary benefits.

Minimum Requirements/Qualifications

• Bachelor’s degree in communications, journalism, marketing, economics, finance, or related fields, or equivalent work experience.
• 5+ years of experience in investment writing, financial communications, economic commentary, or institutional marketing.
• Demonstrated ability to translate complex investment and economic concepts into accessible, compelling content.
• Strong writing, editing, and storytelling skills with a portfolio demonstrating clarity, narrative strength, and subject-matter acumen.
• Strong knowledge of institutional investment concepts, capital markets, investment performance, sustainability and impact investing.
• Proficiency in Microsoft Word, PowerPoint, Excel; comfort working with data.

Preferred Qualifications

• Experience within an institutional asset management, investment consulting, or similar environment.
• Knowledge of data visualization concepts and experience with creative/design workflows.
• Experience developing integrated marketing and communications from concept to production, including writing for digital/print, web, and social media to ensure consistent and impactful messaging.