Marketing Manager, Comcast Business
Comcast · Manchester, NH · 2 wk ago
On-siteAdvertisingFull-time
Job Description
- Manage and track marketing budgets to ensure expenditures remain within approved guidelines while identifying opportunities for cost savings and increased return on investment through new engagement models.
- Plan, coordinate, and execute local marketing promotions, events, and sales initiatives in partnership with regional sales teams.
- Translate business objectives into analytical frameworks that deliver customer, product, and market insights.
- Develop, maintain, and analyze demographic, competitive, and market data to support targeted marketing strategies.
- Collect, communicate, and evaluate marketing campaign information and customer feedback to ensure alignment and continuous improvement.
- Analyze subscriber, revenue, and campaign performance metrics to measure results against financial and business objectives.
- Prepare and present reports that evaluate the effectiveness and impact of marketing programs, promotions, and strategic initiatives.
- Cook up, communicate, support, and evaluate sales campaigns, blitzes, and promotional activities to maximize regional performance.
- Identify innovative applications of analytics and business intelligence to improve marketing effectiveness and decision-making.
- Exercise sound independent judgment and discretion in managing projects and business priorities.
- Maintain regular, reliable attendance and work a flexible schedule, including evenings and weekends, as business needs require.
Skills
- Campaign Performance Analysis
- Marketing Campaign Reporting
- Marketing Campaigns
- Communication
Qualifications
- Education: Bachelor's Degree
- Relevant Work Experience: 5-7 Years