Marketing Manager

Responsibilities

• Develop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing Director
• Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
• Create quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
• Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
• Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
• Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market
• Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
• Create and maximize digital presence for division and individual communities, including social media strategy and content planning for division channels
• Create, audit and maintain community web presence on Meritage Homes website
• Create and maintain collateral materials (sales tools) for new and existing communities
• Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
• Effectively implement the company’s national agent program and create local strategy for agent outreach efforts including messaging and event planning
• Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
• Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing
• Develop, coach and manage marketing support staff (as applicable) to include hiring, training, effective prioritization, delegation and accountability as well as performance management
• If there is no divisional Marketing Coordinator/Specialist, the Marketing Manager is responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation

Qualifications

• Bachelor’s Degree in Marketing or related field
• 5+ years of experience in marketing, preferably in homebuilding
• Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
• Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
• Able to influence others and overcome objections
• Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
• Experience managing relationships with marketing-related vendors
• Strong team player with a demonstrated ability to work well within cross-functional teams
• 2-3 years of people management experience preferred