Marketing Manager (Biosimilars)

About the role

The Manager, Marketing (Biopharma Provider Strategy) will contribute to the design, development, and execution of brand strategies and tactical initiatives that support the portfolio commercial plan. This individual will partner with cross-functional partners to influence provider strategy, including pricing and contracting strategy across GPOs, IDNs, and provider accounts, and will work with agency partners to develop supporting materials and initiatives.

Responsibilities

• Work with cross-functional teams (e.g., National & Regional Account teams, regulatory, legal, medical communications, medical, market research, market access, sales operations, and sales training teams).
• Utilize insights to develop provider-specific messaging and deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement.
• Generate and analyze customer data/insights to continue to evolve and improve tactical and strategic execution.
• Actively contribute to design, development, and implementation of GPO initiatives and marketing opportunities that support the biosimilars portfolio, including personal and non-personal promotion, product theatres, etc.
• Support the development of strategically targeted and efficient media plans to reach high value customer segments.
• Absess market dynamics and competitive activity.
• Establish highly effective, collaborative working relationships with sales and sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies.
• Develop content and collaborate with sales training to ensure effective training on promotional tools and materials.
• Support congress activities and GPO meetings, when applicable.
• Support sales meeting planning and execution.
• Effectively communicate brand vision, strategy, and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics.
• Ensure all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process.

Requirements

• Bachelor's Degree required; advanced science or business degree a plus.
• 5+ years of Pharma experience required.
• Competency in core marketing capabilities such as resource development, positioning, and optimization across the marketing mix.
• Strong interpersonal skills, organizational skills, teamwork, and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management.
• Strong verbal and written communication skills.
• Ability to multitask and work within deadlines, professionally managing competing priorities.
• Buy-and-bill/medical benefit experience a plus.

Additional Information

Salary Range: $105,000 - $130,000 per year
Position is eligible to participate in a bonus plan with a target of 10% of the base salary. Final pay determinations will depend on various factors, including, but not limited to, experience level, education, knowledge, skills, and abilities.
Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. We offer an excellent salary and benefits package including medical, dental, and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.
Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at-will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.