Marketing Manager
Marketing Planning & Strategy
Participate in marketing strategic planning and turn marketing strategies into actionable marketing plans aligned with business goals.
Monitor industry and market trends, customer needs, and competitive insights.
Collaborate with leadership, content, scientific and sales teams to align messaging and priorities.
Initiate marketing campaigns and track effectiveness.
Tradeshow & Event Management
Plan, coordinate, and execute all aspects of tradeshows, conferences, and customer events in assigned areas.
Manage booth materials, logistics, vendor relationships, and onsite execution.
Responsible for accurate and prompt lead collection, entry into CRM, assignment to sales and marketing follow-up.
Develop pre- and post-event marketing promotions to maximize lead generation and follow-up.
Track event performance and recommend improvements for future participation.
Digital Marketing
Contribute to digital marketing initiatives by working with dedicated content and digital marketing resources, including website content, SEO, paid media, email marketing, and social media.
Manage content calendars to enhance brand awareness and lead generation.
Monitor digital analytics and optimize campaigns for performance and engagement.
CRM Management
Serve as a member of the CRM team; develop workflows, segmentation strategies, and reporting dashboards for assigned areas.
Use CRM insights to refine marketing campaigns, nurturing effectiveness, and user behavior, and improve customer lifecycle management.
Support user adoption of HubSpot and Salesforce processes through documentation and operational guidance.
Reporting, Dashboards & Insights
Analyze campaign, channel, and funnel performance across systems.
Provide performance summaries explaining results, drivers, and optimization opportunities.
Support post-campaign reviews and retrospectives to identify learnings and process improvements.
Maintain recurring reports and dashboards.
Cross-Functional Collaboration
Work closely with marketing, sales, and BU teams to support campaign execution and lead management.
Monitor feedback related to marketing engagement and effectiveness for continuous improvement.
Conduct other functions as assigned.