Marketing Manager

At Workstreet, we’re on an exciting journey to help businesses scale securely by designing and implementing cutting-edge security and compliance programs. As a fast-growing startup, we specialize in a wide range of GRC (governance, risk, and compliance) services that support frameworks across SOC 2, ISO 27001, GDPR, CMMC, NIST 800-171, NIST 800-53, and FedRAMP. We empower companies to meet regulatory requirements and enhance their cybersecurity posture from day one.

We move fast; this is a hyper-growth GTM org — a like-minded collective of builders, doers, and high-agency individuals. We work on the leading edge with companies to solve their most critical security and compliance challenges.

About the role

We're looking for our first Marketing team member — a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts. This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

Responsibilities

• Positioning & Messaging
  • Refine Workstreet's positioning against traditional GRC readiness firms
  • Develop compelling messaging around our Vanta partnership advantage
  • Ensure ICP alignment with our public messaging to fit within our target segments
  • Audit and refresh all customer-facing materials (website, sales decks, proposals)
• GTM Enablement
  • Create customer case studies and success stories highlighting our unique value
  • Develop sales collateral and one-pagers for public offerings and service line information
  • Own the execution of public events, partner and field marketing
• Agency & Vendor Management
  • Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
  • Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
  • Manage agency relationships and ensure deliverables align with our positioning and brand
  • Build hybrid marketing model combining internal strategy with external execution
• Content & Demand Generation
  • Partner with our executive team to develop content calendar
  • Oversee content creation through external agencies and freelancers
  • Develop event strategies to generate demand
  • Manage paid advertising campaigns through agency partners
• Market Intelligence
  • Conduct customer interviews and market research to refine ICPs
  • Analyze buyer journey and optimize conversion touchpoints
  • Track competitive landscape and positioning shifts

Requirements

• Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Outsourced agency manager - Experience managing external agencies, freelancers, and contractors
• Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC
• High-velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace
• Autonomous startup operator - Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load

Qualifications

• Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)
• PMO level organization - Ability to run a tight ship with organization-wide coordination and planning
• Mastery of Hubspot - Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline
• Partner selling proficiency - Professional experience in working with channel partners in a co-selling GTM motion

Skills

• Excellent written and verbal English communication skills, with the ability to engage confidently with candidates, hiring managers, and business leaders across global teams
• Reliable, high-speed internet connection and a professional home office environment that supports confidential conversations, virtual interviews, and uninterrupted collaboration
• Commitment to working a standard schedule of 8:00 AM–5:00 PM in your local time to effectively collaborate with team members, stakeholders, and cross-functional partners
• Willingness and ability to travel locally for occasional onsite meetings, team gatherings, or business activities as needed

Benefits

• Career Development: Clear path with mentorship and training opportunities
• Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities
• Growth Opportunity: Early-stage company with significant room for career advancement
• Remote-First Culture: Flexibility to work from anywhere while collaborating with a global team

All US-based roles at Workstreet require US work authorization without the requirement for visa sponsorship.