Marketing Manager

About the Role

Kingfisher Roofing is hiring a hands-on Marketing Manager to own our entire marketing engine and drive it toward aggressive growth targets. This is a full-ownership role where you'll run our paid media, produce and post organic content, manage our outside agency relationships, and continuously improve our CRM and lead-conversion systems. You'll be accountable for the volume and quality of leads reaching our sales team and for growing our brand across the Austin market. We're a tech-forward company, so we're looking for someone who adopts new tools fast, uses AI to work smarter, and thrives owning a number. Behind the scenes, we run a modern marketing stack — paid media, organic content and video, and a custom AI-assisted CRM — and we're looking for someone excited to grow a marketing engine that compounds. This is a hybrid in-person role; we will not be accepting candidates who cannot come into the office.

Responsibilities

• Create, monitor, and optimize Facebook / Meta ad campaigns end-to-end, improving lead quality through better targeting and stronger creative (video, memes, informational, and static content).
• Own and continuously improve our GoHighLevel CRM — workflows, pipelines, tagging, and SMS/email sequences — and A/B test automations to raise conversion rates.
• Create and post consistent organic social content across YouTube, Instagram, Facebook, and TikTok to build brand credibility and audience.
• Manage our outside Google Ads / SEO agency relationship, holding them accountable to measurable ROI, and grow our AEO/SEO/LLM search presence.
• Support and leverage our community and business-development relationships (HOAs, real estate agents, home inspectors, and complementary local businesses).
• Coach and refine our lead-intake process and AI-assisted lead handling to lift booking and conversion rates.
• Own channel strategy and reporting — scaling what works, retiring what doesn't, and keeping leadership informed on performance.

Qualifications

• Proven experience creating, monitoring, and optimizing Facebook / Meta ad campaigns.
• GoHighLevel (GHL) experience is a top factor — deep familiarity with workflows, pipelines, tagging, and Conversation AI is highly preferred.
• Experience managing an outside Google Ads / SEO agency relationship and holding them accountable.
• Hands-on experience creating and posting organic social content across major platforms.
• Highly tech- and AI-savvy, with a track record of adopting new tools quickly.
• Comfort supporting business development and community partnerships.
• Bonus: video capture/editing, AEO/SEO/LLM optimization, or home-services marketing experience.

About Company

Kingfisher Roofing is a growing Austin-based roofing company built on trust rather than pressure. While most local roofers chase storms and lead with urgency, we win with scheduled appointments, photo-based inspections, and repair-first advice. We hold strong certifications and back our work with a 10-year workmanship warranty.

Pay

$60,000 - $90,000 yearly