Marketing Manager

Key Responsibilities

• Lead the firm's marketing and business development strategy.
• Drive AI search visibility initiatives across platforms such as ChatGPT, Copilot, and Claude.
• Manage and optimize the firm's CRM platform (InterAction preferred).
• Support partners with business development planning, pipeline management, and relationship-building initiatives.
• Develop and manage the firm's editorial content calendar.
• Oversee website strategy, content updates, and brand positioning.
• Coordinate legal directory submissions, including Chambers, Best Lawyers, and Lawdragon.
• Plan and execute client events, CLE programs, sponsorships, conferences, retreats, and networking initiatives.
• Create and oversee marketing analytics, reporting, and ROI measurement.
• Manage marketing vendors, budgets, and departmental operations.
• Supervise and mentor the Marketing Assistant.

Qualifications

• 5-10 years of progressive marketing experience.
• Minimum 3-5 years of marketing experience within a law firm environment (required).
• Experience supporting attorney and partner-level business development initiatives.
• Strong writing, editing, and content development skills.
• Experience with CRM platforms, preferably InterAction.
• Advanced proficiency utilizing AI tools such as ChatGPT, Copilot, and Claude.
• Experience managing websites, content strategy, and professional services branding.
• Event planning and execution experience, including conferences, retreats, webinars, and client-facing programs.
• Bachelor's Degree or equivalent professional experience.

Additional Firm Requirements

• Law firm experience is mandatory.
• Candidates with defense-side law firm experience are strongly preferred.
• Stable employment history is critical.
• Candidates with repeated short-term tenures (1-2 years per employer) will not be considered.
• Los Angeles candidates are preferred.
• Exceptional candidates located near the firm's New York or Silicon Valley offices may be considered.
• Hybrid schedule: 3 days in office, 2 days remote.
• Strong communication, business development, and executive-facing skills required.