Marketing Manager

About the role

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties And Responsibilities

• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Leverages knowledge of best practices to develop key marketing insights
• Acts as a resource for team members with less experience

Knowledge And Skills

• Ability to understand the target market at a high level
• Broad understanding of regulatory rules and regulations
• Ability to understand all elements of brand strategy and role in executing that strategy
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Qualifications

• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 6 years of experience or the equivalent combination of education and experience

Pay

$140,000 - $210,000

Schedule

Hybrid-Eligible: work remotely up to two days per week; or On-Site: work five days per week on-site with ad hoc flexibility.

Benefits

• Annual bonus and annual equity awards
• Medical, dental and vision benefits
• Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
• Educational assistance programs including student loan repayment
• Generous commuting subsidy
• Matching charitable donations
• 401(k)